“Health-Conscious Consumers Driving the Shift Towards Low-Calorie and Natural Sweeteners”
- A prominent trend in the global Alternative Sweeteners market is the growing consumer preference for healthier, low-calorie, and natural alternatives to sugar. With rising awareness about the negative health effects of excessive sugar consumption, such as obesity and diabetes, consumers are increasingly turning to natural sweeteners like stevia, monk fruit, and allulose
- Manufacturers are responding by formulating products with fewer calories and without artificial ingredients, making them more appealing to health-conscious consumers
- For instance, in March 2025, Cargill launched a new range of sugar alternatives that includes stevia and monk fruit blends, catering to consumers seeking healthier options without compromising on taste or texture
This trend not only aligns with the demand for healthier food options but also allows manufacturers to tap into a rapidly growing market for sugar alternatives, promoting long-term product innovation and increasing market penetration across various consumer segments
