“Rising Demand for Eco-Friendly and Non-Toxic Astringents in Personal Care and Water Treatment”
- A growing trend in the aluminum potassium sulfate market is the increasing use of natural, eco-friendly, and non-toxic astringents in personal care products such as deodorants, aftershaves, and skincare. Consumers are shifting toward alum-based products due to heightened awareness of chemical-free and sustainable alternatives
- For instance, brands such as Schmidt’s Naturals and Thai Crystal Deodorant have integrated potassium alum into their products, citing its natural antibacterial properties and minimal skin irritation, boosting appeal among health-conscious users
- The trend also extends to water purification and industrial applications where potassium alum is preferred for coagulation, especially in rural and developing regions due to its low cost and effective performance
- With growing bans on toxic metals and synthetic additives in cosmetics and rising environmental regulations, potassium alum’s biodegradable and non-toxic nature positions it as a safer alternative
- Companies such as Dr. Nona International and Now Solutions are innovating natural mineral-based formulations using aluminum potassium sulfate, appealing to the clean beauty movement
- This trend is expected to reshape product development in the cosmetic, water treatment, and pharmaceutical sectors, reinforcing potassium alum’s relevance in clean-label and sustainable product portfolios
