“Increasing Demand for Clean Label Products that Emphasize Transparency and Quality in Sourcing”
One significant trend in the global animal-based collagen supplements market is the increasing demand for clean label products that emphasize transparency and quality in sourcing. Consumers are becoming more health-conscious and discerning about the ingredients in their supplements, leading to a preference for products that are free from artificial additives, fillers, and preservatives. This trend is particularly evident among millennials and Generation Z, who often seek out sustainably sourced and ethically produced collagen supplements, such as those derived from grass-fed bovine or wild-caught fish. As a result, brands are focusing on providing detailed information about their sourcing methods, production processes, and sustainability practices to build trust and cater to consumer preferences for purity and integrity, thereby driving growth in the market.
