- In November 2021, Skincare brand Kaya Youth had announced the launch a new product line named Skin Relief. It is designed to tackle skincare concerns that arises from wearing face masks. The range contains products for both men and women and is geared for the 'new normal.' Kaya Youth bills itself as a dermatologist-led skincare company, and this line is described as India's first-ever skincare range for the new normal of face mask wear
