“Rising Adoption of Track-and-Trace and Blockchain Technologies”
- A prominent trend shaping the global anti-counterfeit packaging market is the increasing incorporation of track-and-trace systems and blockchain technologies to ensure transparency, security, and authenticity across supply chains. These technologies are enhancing real-time monitoring and verification, making it significantly more difficult for counterfeit products to penetrate the market
- For instance, companies such as SICPA HOLDING SA are deploying blockchain-backed ink and trackable codes, allowing end-users to instantly authenticate products using mobile apps. Similarly, UbiQD Inc., in partnership with SICPA, utilizes quantum dot technology for high-security inks with unique optical properties
- Blockchain solutions provide tamper-proof records of product origins, shipping, and transactions, giving manufacturers and consumers greater confidence in product authenticity. These decentralized systems also help regulatory authorities track non-compliant or counterfeit goods
- The adoption of these technologies is particularly strong in pharmaceuticals, food & beverage, and luxury goods, where consumer safety and brand trust are paramount
- As digital supply chain integration grows, manufacturers across industries are expected to invest more in blockchain-enabled anti-counterfeit packaging solutions to meet both regulatory compliance and consumer expectations
- This shift toward data-driven, transparent packaging systems is redefining how industries combat counterfeiting and safeguard their products globally
