- In May 2024, U.S.-based Divi's Nutraceuticals introduced AstaBead, a sustainable natural astaxanthin beadlet product, at Vitafoods 2024 in Switzerland. Developed in collaboration with Algalif, AstaBead utilizes Algalif’s Iceland-based production process, which operates entirely on renewable energy
- In April 2024, U.S.-based chemical supplier Alfa Chemistry launched a range of premium natural astaxanthin ingredients aimed at enhancing health and well-being
- In March 2024, Nutrex-Hawaii, Inc., a subsidiary of Cyanotech Corporation, unveiled a sugar-free gummy version of its popular BioAstin Hawaiian Astaxanthin dietary supplement. Containing 12mg of natural Hawaiian astaxanthin per daily serving, this innovation caters to the rising demand for convenient, health-oriented supplements
- In February 2024, Sweden-based astaxanthin producer AstaReal announced a rebranding of its Astaxin Original product and revealed plans to launch a vegan version in Europe soon. The company first showcased the rebranded product at Fi Europe in Frankfurt in late 2023
- In April 2023, AstaReal partnered with i-ingredients, a specialty ingredient distributor, to address the increasing demand for natural astaxanthin. In addition to distribution, i-ingredients offers formulation support, regulatory guidance, and contract manufacturing services
