- In April 2024, Wheel Pros, a U.S.-based aftermarket wheel manufacturer, announced the acquisition of Hoonigan Industries, a brand known for its motorsports lifestyle content and aftermarket performance parts. This acquisition is expected to strengthen Wheel Pros' market position by integrating media influence with product offerings, expanding its reach among automotive enthusiasts and boosting demand for customized aftermarket wheels.
- In February 2024, Superior Industries International, a leading OEM supplier and aftermarket wheel provider, launched a new line of lightweight aluminum wheels under its proprietary brand. These wheels cater to the rising demand for fuel efficiency and performance in passenger vehicles, especially in EVs, as reduced wheel weight contributes to overall vehicle efficiency and battery range.
- In December 2023, Ronal Group, a global leader in alloy wheels, announced the expansion of its Forged Wheels product line tailored for high-performance vehicles, including premium electric vehicles. The company emphasized sustainability by using low-carbon aluminum and optimized manufacturing processes, aligning with the growing trend of eco-conscious customization in the aftermarket space.
- In November 2023, BBS Japan Co., Ltd., a premium performance wheels manufacturer, revealed a new range of motorsport-grade magnesium wheels targeted at the luxury performance aftermarket segment. The launch was in collaboration with several Formula and GT racing teams, reinforcing the brand’s reputation for quality and performance, and tapping into the racing-to-road market trend.
- In September 2023, Enkei Corporation introduced a new series of lightweight performance wheels called the Racing Revolution RS08, specifically designed for compact sports cars and track-day enthusiasts. The new wheels focus on improved rigidity and weight reduction, providing enhanced handling characteristics, thus meeting consumer demand for performance-enhancing aftermarket upgrades.
