Global Baby Apparel Market – Industry Trends and Forecast to 2030

Global Baby Apparel Market, By Product (Outerwear, Underwear, Nightwear, Socks, Tights), Distribution Channel (Online, Offline), Material (Cotton Baby Clothing, Wool Baby Clothing, Silk Baby Clothing), Applications (0-12 Months, 12-24 Months, 2-3 Years), End User (Girls, Boys) – Industry Trends and Forecast to 2030.

 Baby Apparel Market Analysis and Size

Nowadays, parents are highly focusing on convenient baby dressing, design and style as per up-to-date fashion trends. These consumer trends are expected to significantly increase the market scope of several baby apparel variants in upcoming years. The parents are becoming more concernd to apparel products, which offer comfort to the baby and improving the flexibility of the latter around their surroundings. This is increasing their expenditure level for baby products such as apparel. Thus, the surge in women participation in the workforce is likely to enhance the market growth.

Data Bridge Market Research analyses that the baby apparel market was valued at USD 174.97 billion in 2022 and is expected to reach USD 291.76 billion by 2030, registering a CAGR of 6.60% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Baby Apparel Market Scope and Segmentation

Market Definition

Baby apparel comprises different types of apparel such as nightwear, socks, outerwear, innerwear and tights. These designs and types of clothes are categorized on the basis of age of the children. Baby apparels are designed to deliver safety and comfort to the infant. These clothes are generally produced from materials such as wool, cotton and silk. Majority of manufacturers in the baby clothing market are focused on producing different styles of apparels for babies not only to generate attractive look but also to incorporate more novelty features and safety features into these clothes.

Global Baby Apparel Market Dynamics

Drivers

• Increasing focusing on stylish apparel and cloth wear

 New parents are focusing on stylish cloth wear and apparel, which has driven the demand for fancy baby apparel. Furthermore, kids' fashion shows are growing because parents are getting more aware today through the internet to update the latest fashion for the kids across the globe. Numerous exhibitions are held across the globe to promote the kid's fashion and launch new fashions, particularly for kids. For instance, ‘World of Childhood 2020” which is a specialized exhibition to launch new products for toddlers, infants and kids in Yerevan, Armenia.

• Increasing accessing of internet

More and more people are accessing internet, and parents are getting more information and updates on the latest fashion from social media websites such as Pinterest, Facebook, Instagram and other media platforms. Furthermore, constant promotions of the e-commerce websites such as Amazon, Flipkart and Alibaba, coupled with great discounts offered by them, are growing adoption of online shopping among parents across the globe. This factor is expected to be the major factor for the market growth during the forecast period.

Opportunities

• Increasing birth-rate globally

Growth in medical sciences has resulted in decreased infant mortality rates, which has strongly supported the consumption of product. For instance, according to the report, ‘World Mortality 2019’ of The Department of Economic and Social Affairs of the United Nations Secretariat, the rate of infant mortality has reduced by 54% from 1994 to 2019, which was valued at around 28 deaths under one year of age per 1,000 live births in 2019 from around 61 deaths in 1994. Thus, the Increasing birth-rate globally increases the demand for the baby apparel, which will generate lucrative opportunities for the market growth.

• Surging product launches

The surging launch of new products and other innovations by key players further offer numerous growth opportunities within the global market. For instance, in October 2020 Loulou LOLLIPOP, a Canadian baby brand, introduced its fall 2020 Baby Apparel line. The bodysuits were formed using environmentally beneficial materials and Eco-Soft Technology.

Restraints/ Challenges

• Increasing costs of the raw materials

Changing fashion trends and continuous shift in consumer preferences and tastes has resulted in increasing prices of the raw materials of the baby apparel posing which will act as a major challenge for the growth of the market in upcoming years.

This baby apparel market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the baby apparel market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Baby Apparel Market

The outbreak of covid-19 had an adverse impact on the global baby apparel market. The restrictions imposed on outdoor activities and travel led to lower sales of baby apparel. The income levels of population decreased and young parents are prioritizing baby care products over traditional apparels. Temporary store closures, for instance, reduced overall sales, for instance. The Children's Place Inc., one of the leading baby apparel companies, had to shut down around 98 of its 102 stores in the initial phase of pandemic. Furthermore, governments' strict lockdown rules and social distancing standards have hindered celebrations such as naming rituals and baby showers. Cancellations of such events have decreased product demand and limiting market expansion. However, retailers are operating in the majority of nations while taking all important safety procedures, which is anticipated to increase product sales in the upcoming period.

Recent Development

• In July 2019, Marks and Spencer plc
• declared the launch of a new product named Dreamskin under the Easy Dressing range for babies. These products are mainly developed for sensitive baby skin.

Global Baby Apparel Market Scope

The baby apparel market is segmented on the basis of product, distribution channel, material, applications and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Outerwear
• Underwear
• Nightwear
• Socks
• Tights

Distribution Channel

• Online
• Offline

 Material

• Cotton Baby Clothing
• Wool Baby Clothing
• Silk Baby Clothing

Applications

• 0-12 Months
• 12-24 Months
• 2-3 Years

End User

• Girls
• Boys

Baby Apparel Market Regional Analysis/Insights

The baby apparel market is analyzed and market size insights and trends are provided by country, product, distribution channel, material, applications and end user as referenced above.

The countries covered in the baby apparel market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the global baby apparel market due to the growing awareness for safety and hygiene of the babies among the working parents. Moreover, the huge presence of large number of major market players is another major factor which is raising the market growth rate in this region.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period of 2023-2030 due to the higher amount of birth rates in these countries in this region. This trend is anticipated to play a vital role in increasing the scope of baby apparel products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Baby Apparel Market Share Analysis

The baby apparel market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to baby apparel market.

Some of the major players operating in the baby apparel market are:

• Carter’s, Inc (U.S.)
• H&M Group (Sweden)
• Nike, Inc (U.S.)
• The Children's Place, Inc. (U.S.)
• HANESBRANDS INC. (U.S.)
• Ralph Lauren (U.S.)
• Royal Apparel (U.S.)
• Daisy Apparel (India)
• Sudarshaan Impex (India)
• Bryden Pte Ltd (India)
• Ermantextile (Germany)
• Katif Apparel (Pakistan)
• Gerber Childrenswear (U.S.)