- In March 2025, Lamborghini, the renowned luxury automobile brand, has expanded its footprint into the high-end baby gear market with the launch of its limited-edition Reef AL Arancio baby stroller, priced at INR 4.3 lakh. With only 500 units available worldwide, this exclusive release highlights the growing demand for ultra-premium and designer baby strollers, reshaping consumer preferences in the luxury segment
- In September 2021, Baby Jogger® introduced its biggest brand refresh in seven years, unveiling bold new designs and reimagined baby gear that blend style, performance, and versatility. Featuring sleeker aesthetics, earth-toned color palettes, premium finishes, and high-quality fabrics inspired by fashion and automotive trends, the refresh reflects the growing consumer demand for stylish yet functional baby strollers. This shift highlights the increasing preference for high-performance, multi-functional strollers that cater to active, modern families while reinforcing the industry trend of premiumization and differentiation
