- In July 2024, an Australian underwear brand launched a shapewear collection that combines both functionality and comfort. Designed with high-quality materials, the collection offers enhanced support while maintaining breathability, featuring seamless designs and moisture-wicking fabrics for a superior user experience. Catering to a diverse range of body types, the collection targets modern consumers who value both style and practicality, with early reviews praising its effective shaping and all-day comfort
- In June 2023, Victoria’s Secret partnered with Amazon Fashion to enhance the shopping experience for customers. This collaboration features more than 4,000 fashion items from Victoria’s Secret and PINK, including bras, panties, swimwear, loungewear, and sleepwear. In addition, select bra and apparel styles will be available through Amazon Prime’s Try Before You Buy program, offering customers a convenient way to try products before making a purchase
- In February 2023, HanesBrands Inc. introduced the Hanes Originals collection, offering a wide range of innerwear for women, men, girls, and boys. The collection features bras, underwear, T-shirts, and tanks, combining vibrant patterns with innovative fabrics. It includes men’s boxer briefs and trunks in youthful prints and modern fits, as well as women’s bra-tops, bralettes, boyshorts, bikinis, and thongs made from a soft cotton blend, available in seasonal prints
- In November 2022, Jockey International Inc. celebrated the opening of its 10th exclusive brand store in the UAE, marking a significant milestone in its expansion. Since the opening of its first store in 2014, the brand has steadily grown its presence in the region. This new store further strengthens Jockey’s retail network, reflecting the brand’s ongoing commitment to expanding its footprint in the UAE market
- In August 2022, Calvin Klein launched its ‘Autumn 2022’ campaign, featuring a diverse group of influential culture shapers. The campaign highlighted the brand's latest underwear and loungewear collections, including the Embossed Icon, Modern Cotton Silhouettes, and Modern Cotton Naturals collections. This release emphasized Calvin Klein’s commitment to inclusivity and innovation, showcasing stylish and comfortable pieces for a wide range of consumers
