- In November 2023, the bath linen market experienced significant growth, fueled by rising consumer demand for high-quality, sustainable products. Consumers increasingly sought luxurious towels, bathrobes, and shower curtains made from organic cotton, bamboo fibers, and eco-friendly materials. The trend was driven by a focus on premium aesthetics, durability, and environmental responsibility, with affluent buyers opting for designer collections and color-coordinated accessories to enhance their bathroom spaces. The shift toward spa-like home environments further boosted demand for plush, quick-dry, and antibacterial linens
- In April 2023, IKEA announced a USD 2.2 billion investment to expand its omnichannel presence in the United States over the next three years. This marks the company’s largest U.S. investment in four decades, focusing on new store openings, enhanced fulfillment networks, and tailored product offerings to better serve regional customer needs. IKEA plans to launch eight new stores, nine Plan & Order points, and 900 Pick-up locations, creating over 2,000 jobs. The initiative aims to improve accessibility, affordability, and convenience for American consumers
- In November 2022, Trident Ltd. announced plans to expand its textile manufacturing capacity, reinforcing its position in the industry. At the time, the company operated 589,248 spindles, 7,684 rotors, and 320 Airjet machines, achieving 87% capacity utilization. To enhance production capabilities, Trident committed to adding 94,848 spindles with an investment of $65.58 million. The expansion aimed to boost efficiency and meet growing market demand
- In May 2022, the bathroom linen industry saw a surge in demand for organic and natural fabrics, driven by consumer preference for sustainable and eco-friendly products. Manufacturers responded by adopting low-water dyeing techniques and utilizing biodegradable fibers such as organic cotton and bamboo to reduce environmental impact. Brands focused on chemical-free production and ethical sourcing, ensuring that towels, bathrobes, and shower curtains met high sustainability standards. This shift aligned with the broader trend of green living and conscious consumerism
