- In July 2024, Dr.Jart+ made its debut on Amazon's premium beauty store in the U.S., aiming to introduce its advanced Korean skincare innovations to a broader American audience. This strategic move is expected to boost its brand visibility and online market reach
- In April 2024, Anastasia Beverly Hills launched a new BB cream as part of its foray into the luxury makeup segment, featuring a serum-infused formula offering light coverage with added skincare benefits. This expansion supports the brand’s positioning in high-end cosmetics
- In January 2024, Kosas expanded its tinted skincare range with the launch of BB Burst, a gel-based cream enriched with copper peptides, saccharide isomerate, sodium PCA, and zinc oxide for hydration, firming, and calming sensitive skin. This product strengthens Kosas' hybrid skincare-cosmetic line
- In May 2023, CavinKare Group introduced three new variants of its BB Pro Face Cream, enhancing its face care lineup with offerings targeted at varied skin tones and textures. This development aligns with its aim to diversify and strengthen its skincare portfolio
- In November 2022, Monat unveiled its BB Cream SPF 40 Broad-Spectrum Moisturizer in nine shade options, formulated with moisturizing skincare ingredients to offer sun protection and hydration. This product launch broadens Monat’s presence in the tinted skincare category
