- In July 2024, Ipsy introduced a highly personalized subscription service that leverages ai to provide customized product recommendations based on a subscriber’s preferences, skin type, and beauty goals, enhancing user experience
- In June 2024, GlossyBox expanded its commitment to sustainability by introducing eco-friendly packaging and promoting cruelty-free, vegan products across its subscription offerings to appeal to environmentally conscious consumers
- In March 2024, LookFantastic began its expansion into the Indian market, capitalizing on growing beauty and e-commerce trends in the region. This move is part of their broader strategy to tap into emerging markets in Asia-Pacific
- In May 2024, Soko Glam began including wellness-focused items, such as supplements and holistic skincare routines, in its beauty subscription boxes, catering to consumers seeking a more integrated approach to beauty and overall wellness
