- In May 2024, Yeo Hiap Seng, widely recognized as Yeo’s, introduced a special edition orchid chrysanthemum tea and a dedicated exhibition during the Singapore HeritageFest in collaboration with the National Heritage Board. Aligned with the theme "Homeground, We Built This City," the festival showcased Yeo’s journey from a beverage pushcart to its modern packaging innovations
- In April 2024, Heineken UK launched its inaugural consumer marketing campaign for the Cruzcampo Sevillian lager brand under the tagline "Choose to Cruz." This initiative highlights Cruzcampo's Spanish heritage, catering to the demand for Mediterranean-inspired beverages while promoting relaxed drinking experiences
- In December 2023, Swiggy Instamart in India rolled out innovative drink coasters equipped with NFC and QR codes. These coasters allow customers to tap or scan them to access the newly launched Bolt Snackstation platform, enhancing the customer experience through interactive technology
- In March 2023, Budweiser launched playable vinyl beer coasters to support Brazil’s emerging rap talent. These coasters celebrate urban creativity, linking the brand to rap battles hosted in streets and subway stations across Brazil, symbolizing cultural dynamism
- In April 2022, Patina Restaurant Group at Disney Springs unveiled the “Seeds for Sustainability” campaign during Earth Month. The initiative replaced disposable cardboard coasters with plantable drink coasters embedded with wildflower seeds to support pollinators and promote sustainability
