- In February 2024, Bharti Airtel, an Indian telecom leader, introduced "Airtel Advantage," a comprehensive platform offering global connectivity solutions. This innovative service includes features such as international voice services, Direct Inward Dialing (DID), P2A, A2P, and P2P SMS, along with International Toll-Free Service (ITFS), marking the first such initiative from an Indian telecom operator
- In August 2023, Route Mobile joined forces with Vodafone Idea (VIL) to enhance A2P SMS monetization services. The collaboration integrates advanced AI and ML-driven solutions, including an analytical firewall for improved security, an SMS Hub within the VIL network, and the efficient aggregation of international A2P SMS traffic across the network, optimizing revenue streams
