“Increasing Demand for Convenient, Healthy, and Functional Beverages”
The increasing demand for convenient, healthy, and functional beverages is driven by growing health-consciousness among consumers seeking alternatives to sugary drinks and processed foods. People are opting for beverages that offer added health benefits, such as enhanced hydration, weight management, and immune support. Functional drinks such as tea extracts, kombucha, and energy-boosting beverages are gaining popularity for their natural ingredients, antioxidants, and therapeutic properties. Additionally, busy lifestyles and a preference for ready-to-consume options further fuel this demand. This shift towards healthier, on-the-go beverage choices is reshaping the market, with a strong focus on clean labels and wellness benefits.
