- In June 2025, Vaseline collaborated with Ogilvy Singapore and Ogilvy Canada to address the rising but often overlooked concern of blue light exposure through its new Asian campaign titled ‘Screen Block’, launched in Thailand. Targeting gamers who can spend up to 12 hours daily in front of screens, the campaign highlights the urgent need for protective skincare solutions in digitally intensive lifestyles. This initiative is expected to significantly enhance awareness and consumer engagement in Southeast Asia, reinforcing the demand for blue light protection ingredients in daily-use skincare products
- In May 2025, Emcutix Biopharmaceuticals Limited, a subsidiary of Emcure Pharmaceuticals Ltd., expanded its presence in the sun and digital protection market with the launch of SOLGLO Hybrid Sunscreen SPF 70 PA++++ and SOLGLO Invisible Sunscreen Gel SPF 50+ PA++++. These advanced broad-spectrum sunscreens defend against UVA and UVB rays and also nourish the skin, reflecting a growing market shift toward multifunctional products. Their launch is expected to fuel demand for hybrid formulations that incorporate blue light defense, particularly in dermatology-backed skincare lines
- In October 2023, Symrise AG increased its stake to 49% in Kobo Dynamic, a U.S.-based expert in pigments and cosmetic raw materials. This strategic move is set to enhance production capacity and strengthen the supply chain for mineral UV filters and decorative cosmetics. The investment supports innovation in blue light protection formulations by ensuring better ingredient availability and enabling advanced cosmetic applications that blend protection with aesthetics
- In September 2023, IBG Brand Incubator introduced a dedicated blue light-blocking cosmetic line named Screensaver at Walmart, aiming to cater to the growing need for digital defense in everyday beauty products. Featuring nine items including primer, blush, and lip gloss, this launch signifies the rising integration of blue light protection in color cosmetics and reflects the increasing accessibility of such products through mass-market retail
- In February 2022, FABBEU, India’s first Gen-Z-focused skincare brand, launched a Blue Light Protection Cream backed by AI-powered skin analysis to deliver personalized product recommendations. This innovation marks a key milestone in tech-integrated skincare and positions India as a fast-growing market for digital pollution defense. The brand's focus on Gen-Z consumers is expected to boost early adoption and contribute to a long-term shift in skincare habits favoring blue light protective ingredients
