“Growing Popularity of Natural and Clean-Label Ingredients”
- A major trend in the botanical extracts market is the increasing consumer preference for natural, clean-label, and plant-based ingredients, especially in food, personal care, and pharmaceuticals
- Consumers are actively avoiding synthetic additives, driving demand for botanical extracts derived from herbs, fruits, roots, and spices as natural flavorings, colorants, and functional ingredients
- Brands are leveraging this trend by introducing products enriched with botanical extracts known for antioxidant, anti-inflammatory, and antimicrobial properties, which support health and wellness
- For instance, in 2024, Nestlé launched a line of health beverages infused with botanical extracts such as turmeric, ashwagandha, and ginseng to target the functional wellness segment
- This trend is expected to continue as both consumers and manufacturers increasingly prioritize transparency, sustainability, and health-enhancing ingredients in product formulations
