Global Cannabis-Based Wine Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the Global Cannabis-Based Wine Market Size and Growth Rate?

• The global cannabis-based wine market size was valued at USD 14.77 million in 2024 and is expected to reach USD 117.58 million by 2032, at a CAGR of 29.60% during the forecast period
• The cannabis-based wine market is an emerging segment within the broader cannabis and alcoholic beverage industries, driven by the increasing legalization of cannabis and growing consumer interest in novel products
• North America is the top global market for CBD wine, driven by consumer awareness of CBD and its health benefits, leading to higher consumption rates compared to other regions

What are the Major Takeaways of Cannabis-Based Wine Market?

• Health-conscious consumers are increasingly drawn to cannabis-based wine due to its perceived health benefits compared to traditional alcoholic beverages. With lower alcohol content and the potential therapeutic effects of cannabinoids such as CBD, cannabis-infused wines appeal to those looking for alternatives to conventional alcohol
• This trend is particularly popular among younger demographics who prioritize wellness and seek products that align with their healthy lifestyles. As a result, the growing preference for wellness-oriented products is a significant driver of the global cannabis-based wine market
• North America dominated the cannabis-based wine market with the largest revenue share of 44.69% in 2024, driven by early legalization of cannabis in several U.S. states and Canada, along with the rapid acceptance of cannabis-infused beverages
• Asia-Pacific cannabis-based wine market is poised to grow at the fastest CAGR of 9.47% during 2025–2032, driven by urbanization, rising disposable incomes, and evolving consumer lifestyles in countries such as China, Japan, and Australia
• The THC-infused wine segment dominated the market with the largest revenue share of 54.6% in 2024, primarily due to its psychoactive properties, strong appeal among recreational consumers, and increasing legalization of THC beverages in key markets such as the U.S. and Canada

Report Scope and Cannabis-Based Wine Market Segmentation       

What is the Key Trend in the Cannabis-Based Wine Market?

Premiumization Through Wellness and Lifestyle Integration

• A significant and accelerating trend in the global cannabis-based wine market is the rising demand for premium beverages that combine the wellness benefits of cannabis with the social appeal of wine. This fusion is reshaping consumer perceptions of both industries
  • For instance, House of Saka has introduced luxury cannabis-infused wines targeting health-conscious and lifestyle-driven consumers who seek alternatives to traditional alcoholic beverages
• Cannabis-based wines are increasingly marketed as alcohol-free, low-calorie, and wellness-oriented, appealing to millennials and Gen Z consumers who prioritize mindful consumption
• The integration of cannabis with functional ingredients such as CBD enhances product differentiation while promoting a “better-for-you” positioning in the beverage industry
• This trend is further amplified by the growing popularity of cannabis tourism, experiential events, and premium tastings, where cannabis-based wines are positioned as lifestyle indulgences
• As a result, the market is moving towards healthier, luxury-focused, and experience-driven beverages, positioning cannabis-based wine as a mainstream alternative in the global premium drinks segment

What are the Key Drivers of Cannabis-Based Wine Market?

• Rising legalization of cannabis for recreational and medical purposes across key markets such as the U.S., Canada, and parts of Europe is creating a favorable regulatory landscape
  • For instance, in October 2024, MJ Wines LLC announced new cannabis-infused wine products in Canada following expanded legalization, reinforcing opportunities for product innovation
• Growing consumer interest in alcohol alternatives is driving adoption, as cannabis-based wines provide a social drinking experience without the negative health effects of alcohol
• The rise of the “sober curious” and wellness movements is further fueling demand, with cannabis-based wines marketed as healthier alternatives to traditional alcoholic beverages
• Advances in emulsion and infusion technologies are improving taste, stability, and consistency, making cannabis-based wines more appealing to mainstream consumers
• Increasing investments from established wineries and cannabis companies are expanding distribution channels, supporting stronger market penetration across retail and e-commerce platforms

Which Factor is Challenging the Growth of the Cannabis-Based Wine Market?

• Regulatory uncertainty and fragmented laws across regions remain a significant challenge, limiting international trade and scaling opportunities for cannabis-based wine producers
  • For instance, while Spain and Canada have permitted cannabis-infused beverages, inconsistent rules in the U.S. between federal and state levels create market entry barriers
• Consumer awareness and acceptance are still developing, as cannabis beverages face stigma in some markets due to misconceptions about safety and psychoactive effects
• Another barrier is the high production cost associated with infusion technologies, compliance testing, and premium positioning, which can make cannabis-based wines expensive for mass-market adoption
• Limited retail availability and restrictions on marketing and advertising also constrain visibility compared to traditional alcoholic beverages
• Overcoming these challenges will require regulatory harmonization, consumer education, cost-optimized production methods, and wider distribution networks to drive sustainable market growth

How is the Cannabis-Based Wine Market Segmented?

The market is segmented on the basis of product type, source, packaging, end-user, and distribution channel.

• By Product Type

On the basis of product type, the cannabis-based wine market is segmented into THC-infused wine, CBD-infused wine, and others. The THC-infused wine segment dominated the market with the largest revenue share of 54.6% in 2024, primarily due to its psychoactive properties, strong appeal among recreational consumers, and increasing legalization of THC beverages in key markets such as the U.S. and Canada. THC wines are marketed as premium lifestyle products and attract millennials seeking unique, alcohol-free alternatives.

The CBD-infused wine segment is expected to witness the fastest CAGR of 22.1% from 2025 to 2032, driven by its non-psychoactive benefits, including relaxation, stress relief, and wellness positioning. CBD wines are also gaining acceptance in regions with stricter THC regulations, making them more versatile in the global market. The “others” segment, including blends, remains niche but is steadily growing with innovations in functional beverages.

• By Source

On the basis of source, the cannabis-based wine market is segmented into hemp-based and marijuana-based. The hemp-based segment accounted for the largest market revenue share of 61.3% in 2024, supported by favorable regulations, non-psychoactive CBD content, and its wide acceptance in regions where marijuana is still restricted. Hemp-based wines are easier to market as wellness beverages, attracting health-conscious consumers and retailers.

The marijuana-based segment is projected to register the fastest CAGR of 23.4% during 2025–2032, fueled by expanding legalization of recreational marijuana in North America and parts of Europe. Marijuana-based wines cater to consumers seeking the combined effects of cannabis compounds and wine-such as sophistication. Despite regulatory complexities, marijuana-infused wines are gaining traction as luxury niche products in premium retail channels. The ongoing destigmatization of marijuana is expected to further accelerate growth in this category.

• By Packaging

On the basis of packaging, the cannabis-based wine market is segmented into bottles, cans, and others. The bottle segment dominated the market with a revenue share of 68.7% in 2024, as glass bottles are strongly associated with traditional wine culture, premium branding, and consumer perception of authenticity. Bottled cannabis wines often target higher-income groups and are positioned as luxury lifestyle beverages in restaurants and specialty stores.

The cans segment is expected to witness the fastest CAGR of 21.5% from 2025 to 2032, driven by growing demand for portability, affordability, and single-serve convenience. Canned cannabis wines are particularly popular among younger consumers, festivals, and casual gatherings. They also align with sustainability goals, as many producers are adopting recyclable aluminum cans. The “others” category, including pouches or innovative eco-packaging, remains small but presents opportunities for disruptive branding in the future.

• By End-User

On the basis of end-user, the cannabis-based wine market is segmented into commercial and residential. The residential segment held the largest market revenue share of 57.4% in 2024, driven by rising adoption among consumers seeking at-home relaxation, wellness experiences, and alternatives to alcohol. Increasing e-commerce penetration and social acceptance of cannabis beverages in households further support this dominance.

The commercial segment is projected to grow at the fastest CAGR of 20.8% from 2025 to 2032, with strong traction in restaurants, bars, hotels, and cannabis cafés. As legalization spreads, commercial establishments are incorporating cannabis wines into their menus to attract new-age customers and differentiate themselves. The segment is also benefiting from tourism-driven demand in legalized regions, where cannabis-based beverages enhance experiential dining and nightlife. This shift is expected to play a vital role in mainstreaming cannabis wines.

• By Distribution Channel

On the basis of distribution channel, the cannabis-based wine market is segmented into online and offline. The offline segment dominated with a 64.9% market revenue share in 2024, driven by the presence of cannabis dispensaries, liquor stores, and specialty retailers offering direct consumer access. Offline sales remain critical for regulated products, where consumers prefer in-person purchases for authenticity, guidance, and legal compliance.

The online segment is forecasted to grow at the fastest CAGR of 24.6% from 2025 to 2032, supported by the rapid rise of e-commerce, direct-to-consumer models, and subscription-based cannabis beverage services. Online platforms enable wider geographic reach, discreet purchasing, and personalized marketing campaigns, especially targeting millennials and Gen Z consumers. Enhanced logistics and evolving cannabis regulations around online trade are further expected to boost this channel, gradually bridging the gap with offline dominance.

Which Region Holds the Largest Share of the Cannabis-Based Wine Market?

• North America dominated the cannabis-based wine market with the largest revenue share of 44.69% in 2024, driven by early legalization of cannabis in several U.S. states and Canada, along with the rapid acceptance of cannabis-infused beverages
• Consumers in the region are increasingly adopting premium lifestyle drinks that combine cannabis with traditional wine, offering both social and wellness appeal
• Strong distribution networks, high disposable incomes, and supportive regulatory frameworks are further fueling market expansion in this region

U.S. Cannabis-Based Wine Market Insight

U.S. cannabis-based wine market captured the largest revenue share in 2024 within North America, fueled by growing demand for alcohol alternatives and the popularity of cannabis beverages among millennials and Gen Z. A strong ecosystem of craft producers, rising consumer awareness, and the preference for low-alcohol or alcohol-free infused wines is driving adoption. In addition, legalization in multiple states is boosting both retail and online availability, strengthening the U.S. market’s dominance.

Europe Cannabis-Based Wine Market Insight

Europe cannabis-based wine market is projected to expand at a substantial CAGR throughout the forecast period, supported by increasing legalization of cannabis for recreational and medical purposes in countries such as Germany, Spain, and the Netherlands. European consumers are drawn to innovative premium wines, wellness-driven beverages, and sustainable sourcing. The region is also witnessing strong demand in tourism and hospitality sectors, where cannabis-based wines are marketed as novel luxury products.

U.K. Cannabis-Based Wine Market Insight

U.K. cannabis-based wine market is anticipated to grow at a noteworthy CAGR during the forecast period, driven by rising interest in alcohol substitutes and wellness-focused beverages. Increasing awareness of cannabis-infused lifestyle products, combined with strong retail penetration and e-commerce adoption, is encouraging wider acceptance. In addition, the U.K.’s progressive beverage innovation ecosystem is supporting new product launches, propelling growth.

Germany Cannabis-Based Wine Market Insight

Germany cannabis-based wine market is expected to expand at a considerable CAGR, fueled by the country’s role as a leading medical cannabis hub in Europe. German consumers, known for their preference for organic, sustainable, and health-conscious beverages, are increasingly adopting cannabis-based wines. Supportive regulatory policies, combined with a growing hospitality and retail distribution network, are further driving market penetration.

Which Region is the Fastest Growing in the Cannabis-Based Wine Market?

Asia-Pacific cannabis-based wine market is poised to grow at the fastest CAGR of 9.47% during 2025–2032, driven by urbanization, rising disposable incomes, and evolving consumer lifestyles in countries such as China, Japan, and Australia. Governments’ gradual easing of cannabis restrictions and the region’s strong manufacturing and export potential are also expanding market opportunities.

Japan Cannabis-Based Wine Market Insight

Japan cannabis-based wine market is gaining momentum due to the country’s tech-savvy culture, experimental beverage consumption trends, and growing wellness industry. Japanese consumers are showing interest in functional beverages that offer both relaxation and lifestyle appeal. Strong collaborations between local brewers and cannabis beverage startups are accelerating growth.

China Cannabis-Based Wine Market Insight

China cannabis-based wine market accounted for the largest revenue share in Asia-Pacific in 2024, attributed to its expanding middle class, rapid urbanization, and high demand for premium beverages. China is emerging as one of the largest cannabis beverage markets, supported by domestic producers and rising acceptance of functional and luxury lifestyle drinks. Government initiatives around cannabis for industrial and medical use are indirectly paving the way for greater adoption of cannabis-based wines.

Which are the Top Companies in Cannabis-Based Wine Market?

The cannabis-based wine industry is primarily led by well-established companies, including:

• Rebel Coast Winery (U.S.)
• CannaVines (U.S.)
• Greenway Wines (U.S.)
• Winabis (Spain)
• MJ Wines LLC (Canada)
• Tarukino (U.S.)
• Cana Import Ltd (U.S.)
• Cannawine (Spain)
• Marlee-Jo Wine Company (Canada)
• House of Saka (U.S.)
• Cry Baby Wine (U.S.)
• Swirl Wine (U.S.)
• Grüner (U.S.)
• Le Grand Courtage (France)
• Zena Wines (U.S.)
• Bitchin' Wines (U.S.)
• Moody Family Wines (U.S.)
• Rebel Wines (U.K.)
• Wine & Weed Symposium (U.S.)
• Maka Wines (U.S.)
• Acreage Holdings (U.S.)
• Province Brands of Canada (Canada)

What are the Recent Developments in Global Cannabis-Based Wine Market?

• In August 2024, Cann, a California-based THC beverage producer, introduced Passion Peach Mate, an innovative caffeinated cannabis drink blending natural caffeine with a trace of THC to appeal to consumers seeking alcohol-free alternatives. This launch highlights the brand’s commitment to diversifying cannabis-infused beverage options
• In January 2023, Hilltop Leaf, a medical marijuana company, secured a USD 2 million investment to strengthen its operations and expand its market presence. This funding underscores growing investor confidence in the medical cannabis sector
• In May 2022, House of Saka, Inc., a Napa Valley-based producer of alcohol-free, cannabis-infused wines, announced that it had obtained exclusive North American rights from Vintage Wine Estate to produce and market Gem + Jane beverages. This agreement reflects the company’s strategy to expand its product portfolio and strengthen its foothold in the cannabis-infused beverage market

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