- In May 2023, Toast, a multi-state cannabis brand, partnered with the Nirvana Group, a leading diversified cannabis company, to introduce innovative cannabis products to consumers in Oklahoma and New Mexico. This collaboration aims to expand Toast’s market presence and bring high-quality cannabis experiences to new regional markets
- In April 2023, Hello Juice & Smoothie, a U.S.-based juice and smoothie retailer, joined forces with The Beleaf Co. to launch a new product line featuring CBD-infused juice shots. This partnership reflects growing demand for functional beverages and bridges wellness trends with cannabis innovation
- In April 2023, PharmaCielo, a Canadian cannabis cultivator and extract producer, announced a partnership with Portugal-based CANNPRISMA - PHARMA, a Contract Manufacturing Organization, to supply EU-GMP1-certified medicinal cannabis flowers to European markets. The agreement strengthens PharmaCielo’s foothold in Europe while promoting access to standardized medical cannabis
- In May 2022, Canopy Growth Corporation expanded its beverage portfolio by launching two new flavors of its cannabis-infused carbonated drinks: orange and grape. This move highlights Canopy Growth’s focus on diversifying product offerings and enhancing consumer appeal in the cannabis beverage sector
- In March 2021, lawmakers in Mexico approved a historic bill legalizing the recreational use of marijuana, allowing adults to smoke and grow cannabis with legal permits, and enabling licensing for cultivators and sellers. This legislative shift positions Mexico to potentially become one of the world’s largest legal cannabis markets
