- In April 2025, Evonik Industries AG introduced a new range of bio-based and sustainable car freshener formulations that offer prolonged fragrance release and reduced environmental impact. These innovations focus on integrating natural essential oils with advanced polymer technologies to enhance product longevity and safety.
- In March 2025, Godrej Consumer Products Ltd. launched the Godrej aer O gel-based hanging car freshener, featuring innovative gel membrane technology for consistent scent diffusion lasting up to 30 days. This product caters to diverse consumer preferences with multiple fragrance variants and emphasizes affordability and accessibility.
- In February 2025, Farmfoods expanded its air freshener portfolio by launching the Absolute Oud Air Freshener Spray, inspired by luxury Middle Eastern perfumes. The product offers a premium scent experience at a budget-friendly price, targeting growing demand in European markets for high-quality yet affordable car fresheners.
- In January 2025, Aldi Ireland introduced the Frsh Scents Car Vent Air Freshener collection, featuring seasonal and nature-inspired fragrances such as pumpkin spice and cotton & peony. These vent-clip fresheners enhance in-car air quality and align with consumer preferences for easy-to-use, effective products.
- In January 2025, SC Johnson announced enhancements to its popular Glade car freshener line, incorporating biodegradable components and low-VOC fragrance technology to meet evolving regulatory standards and consumer demand for sustainable and health-conscious products.
