Global Carpet and Rug Shampoo Market – Industry Trends and Forecast to 2030

Global Carpet and Rug Shampoo Market, By End User (Residential, Commercial), Sales Channel (Hypermarkets/ Supermarkets, Independent Retailers, Multi-Brand Stores, Specialty Retail Stores, Online Sales) – Industry Trends and Forecast to 2030.

Carpet and Rug Shampoo Market Analysis and Size

The increase in demand from hospitality industry across the globe acts as one of the major factors driving the growth of global carpet and rug shampoo market. The introduction of products made by eco-friendly and green ingredients by manufacturers as a part of the sustainability trend, and growth in home décor and construction of office and retail spaces accelerate the market growth. In addition, expansion of distribution channels, surge in purchasing power of middle-income population, strategic marketing activities and change in lifestyle positively affect the global carpet and rug shampoo market.

Data Bridge Market Research analyses that the global carpet and rug shampoo market which was USD 60.82 million in 2022, is expected to reach USD 86.49 million by 2030, and is expected to undergo a CAGR of 4.50% during the forecast period of 2023 to 2030. “Residential” dominates the end user segment of the global carpet and rug shampoo market due to residential spaces significantly outnumber commercial and industrial establishments. This sheer volume of homes creates a larger market for carpet and rug shampoo products. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Carpet and Rug Shampoo Market Scope and Segmentation

Market Definition

Carpet and rug shampoo is a specialized cleaning solution designed for the purpose of cleaning and maintaining carpets and rugs. It is typically used to remove dirt, stains, odors, and allergens from carpeted surfaces, leaving them clean, fresh-smelling, and looking their best. Carpet and rug shampoos contain various cleaning agents and surfactants that help break down and lift dirt, stains, and grime from the carpet fibers. These cleaning agents may include detergents, enzymes, and other chemicals that are effective in removing a wide range of stains and soils.

Global Carpet and Rug Shampoo Market Dynamics

Drivers

• Homeownership and Housing Market

The overall number of homeowners and the state of the housing market influence the demand for carpet and rug shampoo. More homeowners mean a greater need for cleaning products to maintain carpets. Homeownership is the state of owning a home or property. The housing market refers to the buying and selling of homes and properties. These are essential aspects of the real estate industry and can have a significant impact on an individual's financial well-being and the overall economy.

• Health and Allergen Concerns

Increased awareness of indoor air quality and allergen control motivates homeowners to clean their carpets regularly, especially in homes with allergy sufferers or pets. Carpet and rug shampoos are designed to remove allergens, such as dust mites, pet dander, pollen, and mold spores, from your carpets and rugs. Regular cleaning can help reduce the allergen load in your home, which can be especially beneficial for allergy sufferers.

 Opportunities

• Professional Cleaning Services

The growth of professional carpet cleaning services presents opportunities for selling commercial-grade carpet and rug shampoo products to service providers. This is one of the most common methods used by professionals. It involves the use of hot water and detergent, which is injected into the carpet and then extracted, along with dirt and debris. Dry cleaning methods use specialized cleaning agents and equipment that require minimal water. This can be a good option for delicate or moisture-sensitive carpets.

• Education and Awareness

Educating consumers about the benefits of regular carpet and rug cleaning and the use of appropriate cleaning products can stimulate demand. Manufacturers should provide clear and easy-to-understand labels on their carpet and rug shampoo products. This includes instructions on usage, dilution ratios, safety precautions, and proper disposal. Consumers should be aware of the potential health and safety risks associated with using carpet cleaning products. This includes the risk of skin and eye irritation, allergic reactions, and respiratory issues if the products are mishandled or used improperly.

Restraints/Challenges

• Environmental Regulations

Regulations related to the use and disposal of cleaning chemicals can pose challenges for manufacturers, particularly in developing eco-friendly formulations. Regulations may restrict or require the disclosure of certain chemicals in carpet and rug shampoos that are considered harmful to the environment, such as phosphates, volatile organic compounds (VOCs), and surfactants that are not biodegradable. Many regulations require that carpet and rug shampoos contain biodegradable ingredients. This ensures that the chemicals in the product break down into harmless substances after use, reducing their impact on ecosystems.

• Competition from Alternatives Brands

The availability of alternative flooring options such as hardwood, laminate, and vinyl can reduce the demand for carpeted surfaces, subsequently impacting the demand for carpet and rug cleaning products. Adhering to manufacturer guidelines and working with experienced HVAC professionals can provide valuable insights and ensure proper maintenance practices are followed. Also, the lack of favorable reimbursement scenarios and technology penetration in the developing economies, heavy custom duty imposed on medical devices, and lack of suitable infrastructure in low- and middle-income countries are projected to challenge the market in the forecast period of 2023-2030.

This global carpet and rug shampoo market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global carpet and rug shampoo market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In 2022 February, Reckitt Benckiser Group plc (“Reckitt”) maker of Lysol and Dettol, and diversey holding, Ltd.(NASDAQ:DSEY), a leader in the development and delivery of hygiene, infection prevention, and cleaning solutions, are pleased to announce a distribution collaboration that will expand businesses access to trusted hygiene solutions that helps protect staff, clients and customers from the spread of illness-causing germs

Global Carpet and Rug Shampoo Market Scope

The global carpet and rug shampoo market is segmented on the basis of end user and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

End User

• Residential
• Commercial

Sales Channel

• Hypermarkets/ Supermarkets
• Independent Retailers
• Multi-Brand Stores
• Specialty Retail Stores
• Online Sales

Global Carpet and Rug Shampoo Market Regional Analysis/Insights

The global carpet and rug shampoo market is analysed and market size insights and trends are provided by country, end user and sales channel as referenced above.

The countries covered in the global carpet and rug shampoo market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa

North America dominates the global carpet and rug shampoo market because of the growing construction of commercial and residential infrastructure within the region.

Asia-Pacific is expected to witness significant growth in the global carpet and rug shampoo market during the forecast period of 2023 to 2030 because of the growing population and rapid urbanization in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Carpet and Rug Shampoo Market Share Analysis

The global carpet and rug shampoo market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the global carpet and rug shampoo market.

Some of the major players operating in the global carpet and rug shampoo market are:

• Biokleen (U.S.)
• P&G (Procter & Gamble) (U.S.)
• The Clorox Company (U.S.)
• BISSELL (U.S.)
• RUG DOCTOR, LLC (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Evonik Industries AG (Germany)
• Core Products Company  (U.S.)
• Arcot Manufacturing Corporation (U.S.)
• CWP Technologies (U.S.)
• Zep, Inc. (U.S.)
• Techtronic Industries Co. Ltd. (Hong Kong)
• SPECTRUM BRANDS, INC. (U.S.)
• Rexair LLC (U.S.)
• Powerclean (U.S.)
• The Kirby Company (U.S.)
• Siamons International (Canada)