- In March 2025, Aristocrat Leisure announced the launch of its new "Maverick" slot machine, designed with advanced AI technology to offer personalized gaming experiences. The Maverick machine uses player data to tailor game themes, bonus features, and gameplay, creating a dynamic and immersive experience that evolves based on player preferences. This innovation aims to enhance engagement and increase player retention
- In February 2025, Las Vegas Sands unveiled its plans for an innovative gaming platform, integrating augmented reality (AR) into casino floors. The new system allows players to engage with virtual game elements overlaid onto physical tables, offering an interactive and futuristic gambling experience. This development is expected to attract a younger demographic looking for a more tech-driven casino experience
- In January 2025, International Game Technology (IGT) launched a new suite of online casino games that incorporates blockchain technology to enhance transparency and security in transactions. This platform allows players to verify the fairness of games and provides enhanced security features, aiming to boost consumer confidence in online gambling platforms
- In April 2025, Genting Group announced the opening of its state-of-the-art VR casino experience at Resorts World Sentosa, Singapore. This immersive gaming space leverages virtual reality (VR) technology to allow players to experience a fully digital casino environment while interacting with other guests in real time
- In December 2024, Caesars Entertainment introduced a new mobile app feature for their integrated resorts, offering players real-time loyalty rewards based on in-app activities. This innovation allows users to seamlessly earn rewards for both online and on-site casino activities, enhancing customer engagement and loyalty while boosting overall spending at resort properties
