- In April 2024, GHOST, a renowned lifestyle brand, entered the food category by launching a new high-protein cereal line. In collaboration with General Mills, they introduced GHOST PROTEIN CEREAL in two flavors: "Peanut Butter" and "Marshmallow." These cereals, marketed as the "Breakfast of Legends," offer a unique blend of epic flavors and high protein content to cater to fitness enthusiasts
- In January 2024, Kellogg Co. entered the vegan market with its new cereal brand, Eat Your Mouth Off. Aimed at health-conscious Gen Z consumers, the plant-based, sugar-free, and protein-packed cereal is available in two flavors. This launch marks Kellogg's strategic pivot to cater to the growing demand for vegan, nutritious, and snackable breakfast options
- In October 2023, The Quaker Oats Co., part of PepsiCo, launched its first breakfast cereal under the Quaker Chewy brand. Available in chocolate and strawberry flavors, Quaker Chewy Granola combines granola clusters with rice crisps, offering 34 grams of whole grains per serving and 5 grams of protein. It is free from artificial additives and preservatives, targeting health-conscious consumers
- In October 2022, Kellogg's India introduced 'Kellogg's Pro Muesli,' a plant-based high-protein muesli designed for health-conscious adults. With 200 ml of milk, it provides 29% of a sedentary woman's daily protein requirements. This move reflects Kellogg's response to the rising demand for nutritious, plant-based breakfast options in the Indian market, focusing on the needs of modern consumers
- In August 2021, Kellogg's launched Froot Loops, a multigrain cereal made from corn, wheat, and oats, providing a more nutritious alternative to traditional cereals. In addition, Kellogg's K Energy Bars and Tata Soulfull's Ragi Bites Snacks highlight the companies' shift towards promoting cereals for occasions beyond breakfast, catering to busy, on-the-go consumers seeking healthier snack options
