- In June 2025, A new report highlights that Cistanche deserticola – dubbed “desert ginseng” – is gaining international popularity, particularly in Western wellness circles. The report indicates that global interest in the herb is surging, driven by its reputation for health preservation and traditional efficacy, marking a significant emerging trend in global health and supplement markets
- In March 2024, Herbalmax Inc., a U.S.-based nutraceutical company, announced the launch of a premium cognitive support supplement featuring high-purity Cistanche deserticola extract, standardized for echinacoside content. This product targets the growing demand for natural nootropics and aligns with the rising consumer focus on longevity and brain health. The development highlights Herbalmax’s commitment to scientifically backed botanical formulations in the global supplement industry
- In February 2024, Nutri&Co, a European wellness brand, introduced a new anti-fatigue and vitality complex incorporating Cistanche deserticola as a key ingredient alongside ginseng and ashwagandha. Marketed through online and retail channels in France and Germany, the product reflects increasing interest across Europe in adaptogenic plant blends for energy and hormonal balance, particularly among aging populations and active professionals
- In January 2024, the Xinjiang Institute of Ecology and Geography under the Chinese Academy of Sciences launched a cultivation research program to improve the sustainability and yield of Cistanche deserticola in arid desert regions. The project focuses on optimizing host plant compatibility and improving propagation techniques. This initiative supports China's leadership in the global market while addressing ecological and conservation concerns tied to overharvesting
- In December 2023, Swisse Wellness (Australia) entered into a partnership with a Chinese supplier to source organically grown Cistanche deserticola for use in its upcoming line of natural aging support and male vitality supplements. This move signifies the growing global collaboration between Western supplement brands and traditional Chinese botanical sources, aiming to tap into verified herbal supply chains and consumer trust in traceable, high-quality ingredients
