Global Clove Cigarettes Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Clove Cigarettes Market Analysis

The clove cigarettes market is experiencing significant growth due to rising demand, especially in Southeast Asia, where clove cigarettes are a traditional smoking product. These cigarettes, known for their distinct aromatic blend of tobacco and ground clove buds, are particularly popular in Indonesia, where they are deeply ingrained in the culture. As of recent years, manufacturers have introduced new variations, including nicotine-free clove smokes and flavored options, to cater to diverse consumer preferences. One of the key advancements in the market includes the introduction of modern production techniques and flavor enhancements, which improve the consistency and taste of clove cigarettes. The market is also being driven by increasing consumer interest in flavored cigarettes, with clove cigarettes being considered a premium offering. In addition, companies are focusing on expanding their product portfolios to capture a broader consumer base, including launching products in markets such as the U.S. and Europe. The market has also benefited from advancements in packaging and marketing strategies that appeal to younger and health-conscious consumers. However, increasing regulatory scrutiny and concerns regarding health risks pose challenges to market growth, especially in regions where smoking regulations are becoming stricter.

Clove Cigarettes Market Size

The global clove cigarettes market size was valued at USD 150.08 billion in 2024 and is projected to reach USD 259.81 billion by 2032, with a CAGR of 7.10% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Clove Cigarettes Market Trends

“Growing Demand for Flavored and Nicotine-Free Options”

A notable trend in the clove cigarettes market is the growing demand for flavored and nicotine-free options. As consumers become more health-conscious, there is an increasing shift toward alternative smoking products that offer unique flavors without nicotine content. For instance, Kretek International’s introduction of nicotine-free Djarum Bliss clove smokes in 2024 targets the U.S. and Canadian markets, catering to the rising demand for tobacco-free options. This trend is reflective of a broader movement in the tobacco industry, where companies are focusing on offering alternatives that appeal to younger and health-aware audiences. In addition, manufacturers are expanding their product portfolios to include a range of flavors such as vanilla, mango, and apple, enhancing the appeal of clove cigarettes in both traditional and new markets. This trend is helping companies tap into new demographics and contributing to the overall growth of the clove cigarettes market, as flavored and nicotine-free options become increasingly popular worldwide.

Report Scope and Clove Cigarettes Market Segmentation     

Clove Cigarettes Market Definition

Clove cigarettes, also known as kretek, are a type of cigarette that blends traditional tobacco with ground cloves and other spices. The cloves are typically mixed with the tobacco to provide a distinctive aromatic flavor and a spicy scent, differentiating them from regular tobacco cigarettes. These cigarettes are particularly popular in Southeast Asia, especially in Indonesia, where they are culturally significant. The clove buds contain a compound called eugenol, which adds a unique flavor and is believed to have soothing properties.

Clove Cigarettes Market Dynamics

Drivers

• Rising Health Consciousness Among Consumers

Rising health consciousness among consumers is a significant driver in the clove cigarettes market, as individuals become more aware of the health risks associated with smoking, such as lung cancer and heart disease. This awareness has led to a growing demand for alternatives that offer a unique smoking experience while reducing the harmful effects of nicotine. Clove cigarettes, especially those with reduced or nicotine-free options, are gaining traction in response to this shift. For instance, Kretek International launched its nicotine-free Djarum Bliss clove smokes, which cater to the rising demand for tobacco-free alternatives. These nicotine-free varieties allow consumers to enjoy the aromatic and flavorful experience of clove cigarettes without the addictive substance, aligning with the growing trend of health-conscious choices. As more consumers seek products that provide a similar experience to traditional cigarettes but with less harmful impact, this demand for nicotine-free clove cigarettes is expected to continue driving market growth.

• Cultural popularity in Southeast Asia

Cultural popularity plays a significant role in driving the demand for clove cigarettes, especially in regions such as Southeast Asia, where they are deeply ingrained in local traditions. In countries such as Indonesia, clove cigarettes, locally known as "kretek," have been a part of the culture for centuries, often associated with social gatherings, celebrations, and rituals. The longstanding cultural affinity for these cigarettes continues to fuel their demand, as they are seen as a smoking product and as an integral part of the lifestyle. For instance, in Indonesia, Kretek cigarettes are so popular that they account for a significant portion of the tobacco market, and their consumption is a common social practice. This deep-rooted cultural connection ensures a steady demand, driving the market for clove cigarettes, particularly in Southeast Asia, where kretek continues to be a dominant product. As cultural ties to these products persist, the market for clove cigarettes is expected to maintain its growth in these regions, solidifying cultural popularity as a key driver.

Opportunities

• Increasing Introduction of New Variants

The introduction of new variants, such as flavored and nicotine-free options, presents a significant market opportunity for clove cigarette manufacturers by catering to a wider range of consumer preferences. As health consciousness rises and more individuals seek alternatives to traditional tobacco products, the demand for nicotine-free and flavored clove cigarettes has increased. For instance, companies such as Kretek International have capitalized on this trend by launching nicotine-free Djarum Bliss clove smokes in various flavors, targeting health-conscious consumers in markets such as the U.S. and Canada. These innovative products help broaden the appeal of clove cigarettes beyond traditional smokers, attracting younger, health-conscious individuals who are seeking a more flavorful and less harmful smoking experience. By continuously evolving their product offerings to meet the dynamic preferences of consumers, manufacturers can tap into a growing segment of the market, making product innovation a key opportunity for expansion in the clove cigarette industry.

• Expanding Global Reach

Expanding global reach represents a significant market opportunity for the clove cigarette industry, as manufacturers seek to enter new regions such as the U.S. and Europe, where there is a rising interest in flavored and unique smoking products. The growing preference for diverse and exotic flavors among consumers in these regions is driving the demand for clove cigarettes, which are known for their distinctive taste and aromatic qualities. For instance, Kretek International has launched nicotine-free Djarum Bliss clove smokes in flavors such as Emerald, Ivory, Ruby, and Original, specifically targeting the U.S. market. This expansion into non-traditional markets helps diversify the consumer base and boosts market growth. As the demand for flavored tobacco products increases globally, clove cigarettes are well-positioned to capture the attention of consumers in Europe and North America, where there is a trend toward trying new and unique smoking experiences. Thus, the expansion into these new markets presents a promising opportunity for the clove cigarette industry to grow its consumer reach and boost sales internationally.

Restraints/Challenges

• Regulatory Pressure and Bans

Regulatory pressure and bans represent a significant challenge in the clove cigarette market, as governments around the world have increasingly focused on reducing smoking rates and controlling the consumption of tobacco products, including flavored cigarettes such as clove cigarettes. For instance, in 2009, the U.S. Food and Drug Administration (FDA) banned the sale of flavored cigarettes, including clove cigarettes, under the Family Smoking Prevention and Tobacco Control Act, citing concerns that these products attract younger, non-smoking individuals due to their appealing taste and aroma. Similarly, many countries have adopted stringent tobacco control laws, such as the European Union’s Tobacco Products Directive, which also restricts flavored tobacco products. These regulations make it difficult for manufacturers to sell clove cigarettes in certain markets and force them to invest heavily in compliance, thereby raising operational costs. As countries continue to enforce aggressive anti-smoking policies, including higher taxes and public smoking bans, the demand for clove cigarettes has declined, contributing to a shrinking market. This growing regulatory pressure thus acts as a major barrier to market expansion and profitability.

• Competition from Other Tobacco Products

Competition from other tobacco products is a significant challenge for the clove cigarette market, as consumers have a wide range of alternatives to choose from, including traditional cigarettes, cigars, smokeless tobacco, and newer products such as heated tobacco and e-cigarette kits. For instance, menthol cigarettes, which remain legal in many regions, have become a popular alternative to clove cigarettes, as they offer a similar flavored experience without the regulatory constraints that flavored clove cigarettes face. In addition, the rise of vaping and e-cigarettes has introduced a non-combustible nicotine alternative that appeals to smokers seeking a less harmful option, further drawing consumers away from traditional tobacco products, including clove cigarettes. As these alternatives continue to innovate and meet the evolving preferences of smokers, clove cigarettes face increasing competition in both price and appeal, making it harder for manufacturers to maintain market share. This competitive pressure from other tobacco products limits the growth potential of the clove cigarette market and makes it more challenging for companies to attract new customers or retain existing ones.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Clove Cigarettes Market Scope

The market is segmented on the basis of type, end-users, and ingredients. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Hand Rolled Clove Cigarette
• Machine Rolled Full Flavored Clove Cigarette
• Machine Rolled Low Tar Nicotine

End-Users

• Male
• Female

Ingredients

• 60% to 80% Tobacco
• 20% to 40% Ground Clove Buds
• Nicotine
• Eugenol
• Clove Oil

Clove Cigarettes Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, end-users, and ingredients as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the clove cigarettes market both in terms of revenue and market share, primarily driven by high demand and production in the region. Indonesia, in particular, plays a crucial role due to its strong cultural affinity for clove cigarettes, which have been a traditional part of local smoking habits for generations. The widespread consumption of clove cigarettes in Indonesia, combined with the country's established production infrastructure, contributes significantly to the market's dominance in Asia-Pacific. This deep-rooted popularity and cultural significance continue to drive the region's growth, making it the largest market for clove cigarettes globally.

Europe is projected to be the fastest-growing region in the clove cigarettes market, driven by a growing preference for flavored cigarettes among consumers. This shift in consumer tastes toward more diverse and aromatic smoking experiences is fueling the demand for clove cigarettes, which are gaining popularity as a flavorful alternative. As European smokers seek new and unique options, clove cigarettes are becoming an appealing choice, contributing to the market’s expansion in the region. This evolving trend in consumer preferences is expected to continue, accelerating the growth of the clove cigarettes market across Europe.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Clove Cigarettes Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Clove Cigarettes Market Leaders Operating in the Market Are:

• PT Djarum (Indonesia)
• PT. Gudang Garam Tbk (Indonesia)
• PT. Bentoel (Indonesia)
• Wismilak Group (Indonesia)
• Djarum (Indonesia)
• Khyber Tobacco Company (Pakistan)
• JT International SA (Switzerland)
• Djarum Black (Indonesia)
• Philip Morris Products S. A. (Switzerland)
• Kretek International, Inc (U.S.)
• PT Nojorono Tobacco International (Indonesia)

Latest Developments in Clove Cigarettes Market

• In February 2024, Kretek International introduced the nicotine-free Djarum Bliss clove smokes, available in two flavors, with plans to capture the U.S. and Canada market by the end of 2024
• In March 2024, flavored spirits and cigars are experiencing strong growth, particularly flavored whiskey, which reached a market value of USD 18.5 billion in 2022, while U.S. flavored cigar sales reached USD 7 billion. Key players include Drew Estate and Foundation Cigar Co
• In February 2023, Kretek International Inc., the maker of Djarum Black filtered clove cigars, launched Djarum Black Bliss tobacco- and nicotine-free clove smokes in four styles, Emerald, Ivory, Ruby, and Original. These cigarette-style smokes are sold in 20-packs at convenience stores and tobacco shops in California, with availability for retailers and distributors in New England
• In November 2023, Global Investment Holding Co. (GIHC) successfully completed the acquisition of a 30 percent stake in Egyptian tobacco giant Eastern Co., a move that is part of Egypt’s ongoing privatization efforts
• In November 2023, Hertz Flavors celebrated its first anniversary in Indonesia with the opening of a USD 5 million factory in Mojokerto, which produces ISO-certified flavors such as apple and mango, focusing on sustainability and catering to the nation’s tobacco market

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