- In February 2023, the Cleveland Browns and ForeverLawn, Inc. entered into a formal partnership, granting the team exclusive access to ForeverLawn's SportsGrass product line for various turf applications. This collaboration marks a significant advancement for ForeverLawn, enhancing the quality of artificial turf on the Cleveland Browns' fields. The partnership aims to improve the performance and durability of the team's playing surfaces, setting a new standard for artificial turf in sports
- In September 2021, TenCate Grass Holding BV, the leading global supplier of artificial grass solutions for sports and landscaping, was acquired by the Netherlands-based company. This acquisition strengthens the company's position in the artificial turf industry, enhancing its market presence. The move is expected to boost innovation and expand the company's reach in sports and landscaping sectors worldwide
