“Surge in Demand for Customizable and Aesthetic Foam Solutions”
- Rising consumer and industrial preference for visually appealing polyurethane foams across applications, especially in sectors where design and aesthetics play a critical role
- Increasing use of colored foams in automotive interiors, especially for luxury and electric vehicles, to enhance brand identity and customer experience
- Expanding role of design-oriented PU foams in home décor, consumer electronics, and office furniture, as manufacturers cater to premium segment demand
- Manufacturers are developing a broader color range with UV-resistant pigments for long-lasting aesthetics and to meet evolving consumer tastes
- For instance, Leading automakers are integrating red and blue colored PU foams in luxury car models to differentiate interior styling and reinforce brand image
