- In January, 2025 Born16, a new colour cosmetics brand by Kushmanda Cosmetics Pvt. Ltd., aims to empower women across India by addressing beauty challenges specific to the country. The brand offers two collections, Moon Duchess and Tamaraa, designed for various skin tones and India's tropical climate. With products that are 100% sweat-proof and free from harmful chemicals, Born16 promises long-lasting makeup solutions, while also promoting self-love and individual beauty
- In August, 2024 the Indian beauty market saw several exciting launches. Yves Saint Laurent made its debut with a range of iconic products such as the Touche Éclat highlighter and Rouge Pur Couture lipstick, exclusively available on Nykaa. NARS Cosmetics introduced new shades in its Afterglow lipstick collection, while Anastasia Beverly Hills launched the Blurring Serum Blush, a hydrating liquid blush. Additionally, Kay Beauty unveiled its Hydra Crème Lipsticks, and Max Factor, under Priyanka Chopra's influence, made a major comeback with new products such as the vegan foundation. These launches highlight the growing vibrancy of India's beauty landscape
- In April, 2024 Honasa Consumer has launched a new colour cosmetics line called Staze, designed to offer high-performance, long-lasting makeup. The brand targets Gen-Z consumers with products featuring innovative C-Lock technology for 12-hour wearability, including multi-purpose items such as a three-in-one bullet lipstick. Staze is priced affordably with products starting at Rs 449 and is available on various e-commerce platforms such as Nykaa, Amazon, and Flipkart. The brand aims to fill a gap in the market for innovative, accessible cosmetics, targeting Indian women
- In December 2023, Amorepacific Corporation introduced Dr. Amore, an AI-powered skin diagnosis system documented in the International Journal of Cosmetic Science. Utilizing advanced AI algorithms, it offers accurate and personalized skin analyses, enhancing product development for tailored skincare solutions, and reflecting Amorepacific's commitment to skincare R&D
- In November 2023, The Estée Lauder Companies Inc. announced Beauty & You incubator awards for Indian beauty businesses, in collaboration with Nykaa. Recognizing outstanding achievements in various beauty sectors, this initiative fosters collaboration and innovation, spotlighting Indian beauty brands and creators, and nurturing the Indian beauty business ecosystem
Frequently Asked Questions
The growing demand for natural and organic products, the influence of social media and beauty influencers, advancements in product technology, personalization of cosmetics, and a focus on sustainability and eco-friendly packaging.
The major factors driving the growth is increasing consumer demand for innovative, natural products and rising disposable incomes, alongside the influence of social media and a shift toward personalized beauty.
Major challenges in the colour cosmetics market include high research and development costs and the complexity of adhering to diverse global regulations, which can strain resources and affect product innovation.
The dominating segment in the colour cosmetics market is the facial makeup segment, driven by high consumer demand for foundations, concealers, and other base products for a flawless appearance.
Asia-Pacific is the fastest growing region in the global colour cosmetics market due to rising disposable incomes, changing beauty standards, and the influence of social media and e-commerce.
