“Rising Popularity of Holistic Health Approaches”
One of the key trends in the global complementary and alternative medicine (CAM) market is the increasing shift towards holistic health approaches. With growing awareness about the limitations of conventional medicine and the side effects of pharmaceutical treatments, more consumers are turning to CAM therapies such as acupuncture, herbal medicine, yoga, and chiropractic care. These treatments, which focus on the whole person—body, mind, and spirit—are gaining traction due to their non-invasive nature and the growing desire for natural, preventive, and personalized healthcare solutions. As individuals seek alternatives that offer long-term wellness and balance without the use of harsh chemicals or surgical interventions, the demand for CAM is expected to grow significantly. The trend is further fueled by the increasing focus on mental health, stress reduction, and overall well-being, especially as the aging population looks for non-invasive ways to manage chronic conditions.
