- In September 2024, Reliance Retail Industries launched its home-grown electronics brand, WYZR, debuting with a range of coolers. With a focus on innovation and affordability, WYZR aims to expand into diverse segments, offering premium, durable electronics at mass-market prices. Positioned to disrupt the Indian consumer electronics market, WYZR combines cutting-edge design with broad accessibility, challenging established brands
- In May 2024, Acer Group launched its consumer electronics brand, Acerpure, in India, four years after its global debut. This expansion strengthens Acer’s presence in the smart home appliances and air purification segment, catering to India’s growing demand for energy-efficient, health-focused electronics. With its cutting-edge technology and affordability, Acerpure aims to challenge established brands, offering innovative solutions for modern Indian consumers while intensifying market competition
