- In April 2025, Omneky introduced Campaign Launcher, an AI-powered tool that enables marketers to instantly publish and deploy personalized omnichannel ad campaigns across platforms like Meta, Google, and TikTok, all from Omneky's dashboard. This innovation streamlines campaign execution, allowing for real-time adjustments and enhanced targeting capabilities. The tool leverages advanced machine learning algorithms to optimize ad performance, ensuring that content reaches the most relevant audiences. By automating the campaign deployment process, Omneky aims to reduce manual efforts and increase efficiency for marketing teams. The launch reflects a growing trend towards automation in content marketing, catering to the demand for faster and more effective campaign management.
- In March 2025, Semrush, an online visibility management SaaS platform, introduced AI Optimization (AIO). The new feature helps businesses track, control, and optimize brand presence across AI-powered search platforms like ChatGPT, Perplexity, Claude, Gemini, and DeepSeek. AIO enables marketers to monitor how their content appears in AI-generated responses and make adjustments to improve visibility. This development addresses the growing importance of AI in search and content discovery, providing marketers with tools to adapt their strategies accordingly.
- In February 2025, Sitecore, a digital experience software provider, announced over 250 innovations for its intelligent digital experience platform (DXP) and content management system (CMS). The company also announced significant advances to Sitecore Stream, which will embed three capabilities into Sitecore’s products: brand-aware AI, agentic workflows, and AI copilots and agents. Other innovations include A/B/n testing in XM Cloud, a new marketer dashboard, a publishing visibility feature, tools for enhanced visual search, image tagging, AI-driven campaign recommendations, multisite management tools, and other optimizations to help businesses drive engagement and conversions.
- In May 2025, Google reportedly demonstrated a new AI software development agent to employees and developers. This AI agent is designed to assist software engineers throughout the entire development process, from managing tasks to documenting code. Additionally, the company may showcase the integration of its Gemini AI chatbot—operating in voice mode—with Android XR glasses and headsets. These innovations come amid increasing investor pressure on Google to show results from its substantial investments in artificial intelligence, as competition in the field grows.
- In May 2025, Hedra, an AI video generation startup, raised $32 million in a Series A funding round led by Andreessen Horowitz's Infrastructure fund. The company, known for its viral AI-generated videos, plans to expand its platform to support enterprise marketing applications. Hedra's web-based platform allows users to generate realistic and animated video, audio, and images by combining uploaded images and text-to-speech audio. The Character-3 "omnimodal" model integrates video, voice, motion, and emotion for superior character performance. The new funding will support Hedra's growth into enterprise marketing applications and further product development, including establishing a New York City office.
