- With billions of smartphones in use globally, platforms like Apple’s Siri and Samsung Bixby use context data to offer personalized assistance.
- The market is propelled by AI-driven engines process contextual data for predictive insights. In 2024, Microsoft Azure AI integrated deeper contextual understanding into business apps.
- North America holds a significant market share due to Real-time User Behaviour Analytics.
- Asia-Pacific is expected to register the fastest growth, fuelled by Growth of IoT and Smart Devices.
- The Hardware segment is projected to account for a significant market share of approximately 38.1% in 2025, driven increasing deployment of IoT in homes and industries fuels context-aware applications.
