Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GLOBAL CONTEXTUAL ADVERTISING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE GLOBAL CONTEXTUAL ADVERTISING MARKET
2.2.1 VENDOR POSITIONING GRID
2.2.2 TECHNOLOGY LIFE LINE CURVE
2.2.3 MARKET GUIDE
2.2.4 COMAPANY MARKET SHARE ANALYSIS
2.2.5 MULTIVARIATE MODELLING
2.2.6 TOP TO BOTTOM ANALYSIS
2.2.7 STANDARDS OF MEASUREMENT
2.2.8 VENDOR SHARE ANALYSIS
2.2.9 DATA POINTS FROM KEY PRIMARY INTERVIEWS
2.2.10 DATA POINTS FROM KEY SECONDARY DATABASES
2.3 GLOBAL CONTEXTUAL ADVERTISING MARKET: RESEARCH SNAPSHOT
2.4 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHT
5.1 PORTERS FIVE FORCES
5.2 REGULATORY STANDARDS
5.3 TECHNOLOGICAL TRENDS
5.4 PATENT ANALYSIS
5.5 CASE STUDY
5.6 VALUE CHAIN ANALYSIS
5.7 COMPANY COMPARITIVE ANALYSIS
6 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY OFFERING
6.1 OVERVIEW
6.2 SOLUTIONS
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1. IMPLEMENTATION AND INSTALLATION
6.3.1.2. SUPPORT AND MAINTENANCE
6.3.1.3. CONSULTING
6.3.2 MANAGED SERVICES
6.3.3 INTEGRATION SERVICES
7 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY TYPE
7.1 OVERVIEW
7.2 ACTIVITY-BASED ADVERTISING
7.3 LOCATION-BASED ADVERTISING
7.4 OTHERS
7.4.1 IN-APP ADVERTISING
7.4.2 IN-VIDEO ADVERTISING
8 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY CONTENT TYPE
8.1 OVERVIEW
8.2 VIDEO
8.3 IMAGE
8.4 TEXT
9 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY PLATFORM
9.1 OVERVIEW
9.2 SOCIAL MEDIA
9.3 WEBSITES
9.4 APPS (DESKTOP & MOBILE)
10 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY APPROACH
10.1 OVERVIEW
10.2 MASS CONTEXTUAL ADVERTISING
10.3 FOCUSED CONTEXTUAL ADVERTISING
10.4 CONTEXTUAL BEHAVIORAL ADVERTISING
10.5 CONTEXTUAL BILLBOARD ADVERTISING
11 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY ORGANIZATION SIZE
11.1 OVERVIEW
11.2 SMALL & MEDIUM SCALE ORGANIZATION
11.3 LARGE SCALE ORGANIZATION
12 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY USE CASE
12.1 OVERVIEW
12.2 BRAND SAFETY AND SUITABILITY
12.3 ADVERTISEMENT PERFORMANCE
12.4 TARGET SPECIFIC AUDIENCE
12.5 BRAND AWARENESS
12.6 OTHERS
13 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY INDUSTRY SECTORS
13.1 OVERVIEW
13.2 RETAIL
13.2.1 BY USE CASE
13.2.1.1. BRAND SAFETY AND SUITABILITY
13.2.1.2. ADVERTISEMENT PERFORMANCE
13.2.1.3. TARGET SPECIFIC AUDIENCE
13.2.1.4. BRAND AWARENESS
13.2.1.5. OTHERS
13.3 CONSUMER GOODS & RESTAURANTS
13.3.1 BY USE CASE
13.3.1.1. BRAND SAFETY AND SUITABILITY
13.3.1.2. ADVERTISEMENT PERFORMANCE
13.3.1.3. TARGET SPECIFIC AUDIENCE
13.3.1.4. BRAND AWARENESS
13.3.1.5. OTHERS
13.4 TRAVEL, TRANSPORTATION & AUTOMOBILES
13.4.1 BY USE CASE
13.4.1.1. BRAND SAFETY AND SUITABILITY
13.4.1.2. ADVERTISEMENT PERFORMANCE
13.4.1.3. TARGET SPECIFIC AUDIENCE
13.4.1.4. BRAND AWARENESS
13.4.1.5. OTHERS
13.5 IT & TELECOMMUNICATION
13.5.1 BY USE CASE
13.5.1.1. BRAND SAFETY AND SUITABILITY
13.5.1.2. ADVERTISEMENT PERFORMANCE
13.5.1.3. TARGET SPECIFIC AUDIENCE
13.5.1.4. BRAND AWARENESS
13.5.1.5. OTHERS
13.6 BFSI
13.6.1 BY USE CASE
13.6.1.1. BRAND SAFETY AND SUITABILITY
13.6.1.2. ADVERTISEMENT PERFORMANCE
13.6.1.3. TARGET SPECIFIC AUDIENCE
13.6.1.4. BRAND AWARENESS
13.6.1.5. OTHERS
13.7 MEDIA & ENTERTAINMENT
13.7.1 BY USE CASE
13.7.1.1. BRAND SAFETY AND SUITABILITY
13.7.1.2. ADVERTISEMENT PERFORMANCE
13.7.1.3. TARGET SPECIFIC AUDIENCE
13.7.1.4. BRAND AWARENESS
13.7.1.5. OTHERS
13.8 HEALTHCARE & WELLNESS
13.8.1 BY USE CASE
13.8.1.1. BRAND SAFETY AND SUITABILITY
13.8.1.2. ADVERTISEMENT PERFORMANCE
13.8.1.3. TARGET SPECIFIC AUDIENCE
13.8.1.4. BRAND AWARENESS
13.8.1.5. OTHERS
13.9 EDUCATION/ACADEMIC
13.9.1 BY USE CASE
13.9.1.1. BRAND SAFETY AND SUITABILITY
13.9.1.2. ADVERTISEMENT PERFORMANCE
13.9.1.3. TARGET SPECIFIC AUDIENCE
13.9.1.4. BRAND AWARENESS
13.9.1.5. OTHERS
13.1 GOVERNMENT
13.10.1 BY USE CASE
13.10.1.1. BRAND SAFETY AND SUITABILITY
13.10.1.2. ADVERTISEMENT PERFORMANCE
13.10.1.3. TARGET SPECIFIC AUDIENCE
13.10.1.4. BRAND AWARENESS
13.10.1.5. OTHERS
13.11 OTHERS
14 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY GEOGRAPHY
14.1 GLOBAL CONTEXTUAL ADVERTISING MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
14.1.1 NORTH AMERICA
14.1.1.1. U.S.
14.1.1.2. CANADA
14.1.1.3. MEXICO
14.1.2 EUROPE
14.1.2.1. GERMANY
14.1.2.2. GREECE
14.1.2.3. FRANCE
14.1.2.4. U.K.
14.1.2.5. ITALY
14.1.2.6. SPAIN
14.1.2.7. RUSSIA
14.1.2.8. TURKEY
14.1.2.9. BELGIUM
14.1.2.10. NETHERLANDS
14.1.2.11. NORWAY
14.1.2.12. FINLAND
14.1.2.13. SWITZERLAND
14.1.2.14. DENMARK
14.1.2.15. SWEDEN
14.1.2.16. POLAND
14.1.2.17. REST OF EUROPE
14.1.3 ASIA PACIFIC
14.1.3.1. JAPAN
14.1.3.2. CHINA
14.1.3.3. SOUTH KOREA
14.1.3.4. INDIA
14.1.3.5. AUSTRALIA
14.1.3.6. NEW ZEALAND
14.1.3.7. SINGAPORE
14.1.3.8. THAILAND
14.1.3.9. MALAYSIA
14.1.3.10. INDONESIA
14.1.3.11. PHILIPPINES
14.1.3.12. TAIWAN
14.1.3.13. VIETNAM
14.1.3.14. REST OF ASIA PACIFIC
14.1.4 SOUTH AMERICA
14.1.4.1. BRAZIL
14.1.4.2. ARGENTINA
14.1.4.3. REST OF SOUTH AMERICA
14.1.5 MIDDLE EAST AND AFRICA
14.1.5.1. SOUTH AFRICA
14.1.5.2. EGYPT
14.1.5.3. SAUDI ARABIA
14.1.5.4. U.A.E
14.1.5.5. OMAN
14.1.5.6. BAHRAIN
14.1.5.7. ISRAEL
14.1.5.8. KUWAIT
14.1.5.9. QATAR
14.1.5.10. REST OF MIDDLE EAST AND AFRICA
14.2 KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES
15 GLOBAL CONTEXTUAL ADVERTISING MARKET,COMPANY LANDSCAPE
15.1 COMPANY SHARE ANALYSIS: GLOBAL
15.2 COMPANY SHARE ANALYSIS: NORTH AMERICA
15.3 COMPANY SHARE ANALYSIS: EUROPE
15.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC
15.5 MERGERS & ACQUISITIONS
15.6 NEW PRODUCT DEVELOPMENT AND APPROVALS
15.7 EXPANSIONS
15.8 REGULATORY CHANGES
15.9 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
16 GLOBAL CONTEXTUAL ADVERTISING MARKET, SWOT & DBMR ANALYSIS
17 GLOBAL CONTEXTUAL ADVERTISING MARKET, COMPANY PROFILE
17.1 GOOGLE
17.1.1 COMPANY SNAPSHOT
17.1.2 REVENUE ANALYSIS
17.1.3 PRODUCT PORTFOLIO
17.1.4 RECENT DEVELOPMENT
17.2 OUTBRAIN INC
17.2.1 COMPANY SNAPSHOT
17.2.2 REVENUE ANALYSIS
17.2.3 PRODUCT PORTFOLIO
17.2.4 RECENT DEVELOPMENT
17.3 CRITEO
17.3.1 COMPANY SNAPSHOT
17.3.2 REVENUE ANALYSIS
17.3.3 PRODUCT PORTFOLIO
17.3.4 RECENT DEVELOPMENT
17.4 MEDIA.NET (ACQUIRED BY SHUZHI.AI)
17.4.1 COMPANY SNAPSHOT
17.4.2 REVENUE ANALYSIS
17.4.3 PRODUCT PORTFOLIO
17.4.4 RECENT DEVELOPMENT
17.5 SILVERPUSH
17.5.1 COMPANY SNAPSHOT
17.5.2 REVENUE ANALYSIS
17.5.3 PRODUCT PORTFOLIO
17.5.4 RECENT DEVELOPMENT
17.6 SEEDTAG
17.6.1 COMPANY SNAPSHOT
17.6.2 REVENUE ANALYSIS
17.6.3 PRODUCT PORTFOLIO
17.6.4 RECENT DEVELOPMENT
17.7 MATCH2ONE AB
17.7.1 COMPANY SNAPSHOT
17.7.2 REVENUE ANALYSIS
17.7.3 PRODUCT PORTFOLIO
17.7.4 RECENT DEVELOPMENT
17.8 AMAZON, INC.
17.8.1 COMPANY SNAPSHOT
17.8.2 REVENUE ANALYSIS
17.8.3 PRODUCT PORTFOLIO
17.8.4 RECENT DEVELOPMENT
17.9 FLURRYAD
17.9.1 COMPANY SNAPSHOT
17.9.2 REVENUE ANALYSIS
17.9.3 PRODUCT PORTFOLIO
17.9.4 RECENT DEVELOPMENT
17.1 BRAFTON
17.10.1 COMPANY SNAPSHOT
17.10.2 REVENUE ANALYSIS
17.10.3 PRODUCT PORTFOLIO
17.10.4 RECENT DEVELOPMENT
17.11 GOURMET ADS PTY LTD COMPANY
17.11.1 COMPANY SNAPSHOT
17.11.2 REVENUE ANALYSIS
17.11.3 PRODUCT PORTFOLIO
17.11.4 RECENT DEVELOPMENT
17.12 ORACLE
17.12.1 COMPANY SNAPSHOT
17.12.2 REVENUE ANALYSIS
17.12.3 PRODUCT PORTFOLIO
17.12.4 RECENT DEVELOPMENT
17.13 GUMGUM, INC
17.13.1 COMPANY SNAPSHOT
17.13.2 REVENUE ANALYSIS
17.13.3 PRODUCT PORTFOLIO
17.13.4 RECENT DEVELOPMENT
17.14 CODEFUEL LTD.
17.14.1 COMPANY SNAPSHOT
17.14.2 REVENUE ANALYSIS
17.14.3 PRODUCT PORTFOLIO
17.14.4 RECENT DEVELOPMENT
17.15 ILLUMA TECHNOLOGY
17.15.1 COMPANY SNAPSHOT
17.15.2 REVENUE ANALYSIS
17.15.3 PRODUCT PORTFOLIO
17.15.4 RECENT DEVELOPMENT
17.16 CONNATIX HOLDINGS INC.,
17.16.1 COMPANY SNAPSHOT
17.16.2 REVENUE ANALYSIS
17.16.3 PRODUCT PORTFOLIO
17.16.4 RECENT DEVELOPMENT
17.17 COMSCORE, INC
17.17.1 COMPANY SNAPSHOT
17.17.2 REVENUE ANALYSIS
17.17.3 PRODUCT PORTFOLIO
17.17.4 RECENT DEVELOPMENT
17.18 EMPERIKAL MEDIA GROUP
17.18.1 COMPANY SNAPSHOT
17.18.2 REVENUE ANALYSIS
17.18.3 PRODUCT PORTFOLIO
17.18.4 RECENT DEVELOPMENT
17.19 ESKIMI
17.19.1 COMPANY SNAPSHOT
17.19.2 REVENUE ANALYSIS
17.19.3 PRODUCT PORTFOLIO
17.19.4 RECENT DEVELOPMENT
17.2 VERICAST
17.20.1 COMPANY SNAPSHOT
17.20.2 REVENUE ANALYSIS
17.20.3 PRODUCT PORTFOLIO
17.20.4 RECENT DEVELOPMENT
17.21 RELEMIND
17.21.1 COMPANY SNAPSHOT
17.21.2 REVENUE ANALYSIS
17.21.3 PRODUCT PORTFOLIO
17.21.4 RECENT DEVELOPMENT
NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDY AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST
18 CONCLUSION
19 QUESTIONNAIRE
20 RELATED REPORTS
21 ABOUT DATA BRIDGE MARKET RESEARCH
