Global Contextual Advertising Market – Industry Trends and Forecast to 2030

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Global Contextual Advertising Market – Industry Trends and Forecast to 2030

  • Semiconductors and Electronics
  • Jul 2023
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

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Global Contextual Advertising Market

Market Size in USD Million

CAGR :  % Diagram

Bar chart comparing the Global Contextual Advertising Market size in 2022 - 13800.00 and 2030 - 38200.00, highlighting the projected market growth. USD 13,800.00 Million USD 38,200.00 Million 2022 2030
Diagram Forecast Period
2023 –2030
Diagram Market Size (Base Year)
USD 13,800.00 Million
Diagram Market Size (Forecast Year)
USD 38,200.00 Million
Diagram CAGR
%
Diagram Major Markets Players
  • Google Inc.
  • Meta.
  • Microsoft
  • Yahoo
  • TwitterInc.

Global Contextual Advertising Market, By Deployment (Mobile Devices, Desktops, and Digital Billboards), Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, and Contextual Billboard Advertising), Type (Activity-Based Advertising, Location-Based Advertising, and Others), End User (Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance, Media and Entertainment, Travel, Transportation, Automobiles, Healthcare, Academia, and Government) - Industry Trends and Forecast to 2030.

Contextual Advertising Market

Contextual Advertising Market Analysis and Size

The global contextual advertising market is segmented on the basis of deployment, approach, type, and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Data Bridge Market Research analyses that the global contextual advertising market, which was USD 13,800 million in 2022, would rocket up to USD 38,200 million by 2030, and is expected to undergo a CAGR of 28.90% during the forecast period. “Digital Billboards” dominates the deployment segment of the global contextual advertising market due to digital billboards offering dynamic and visually appealing displays compared to traditional static billboards. They can showcase eye-catching graphics, animations, and videos, which capture the attention of passers-by and create a lasting impression. The ability to display multiple advertisements in a rotation also allows for greater advertising variety and flexibility. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Contextual Advertising Market Scope and Segmentation

Report Metric

Details

Forecast Period

2023 to 2030

Base Year

2022

Historic Years

2021 (Customizable into 2015-2020)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

By Deployment (Mobile Devices, Desktops, and Digital Billboards), Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, and Contextual Billboard Advertising), Type (Activity-Based Advertising, Location-Based Advertising, and Others), End User (Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance, Media and Entertainment, Travel, Transportation, Automobiles, Healthcare, Academia, and Government

Countries Covered

U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa

Market Players Covered

Google Inc. (U.S.), Meta. (U.S.), Microsoft (U.S.), Yahoo (U.S.), Twitter, Inc. (U.S.), Amazon.com, Inc. (U.S.), Act-On Software Inc. (U.S.), Brandwatch. (U.K.), Clarabridge (U.S.), SENDIBLE (U.K.), Digimind (U.S.), Meltwater. (U.S.), Cision Ltd. (U.S.), Simplify360. (India)

Market Opportunities

  • Increasing Digital Advertising Spending
  • Advancements in artificial intelligence (AI) and Machine Learning (ML)
  • Mobile Advertising Growth

Market Definition

The global contextual advertising market is the industry that encompasses the buying and selling of advertisements based on the context of a user's online activities. Contextual advertising involves displaying relevant ads to users based on the content they are currently viewing or the keywords they are searching for.

Contextual advertising works by analyzing the content of a webpage, such as its text, images, and links, to determine the context and then deliver targeted advertisements that match that context. For example, if a user is reading an article about travel destinations, contextual advertising platforms can display ads for hotels, airlines, or travel agencies.

The market for contextual advertising has grown significantly in recent years due to the increasing popularity of online advertising and the need for more personalized and relevant ad experiences. Advertisers and marketers are continuously looking for ways to reach their target audiences more effectively, and contextual advertising provides a way to do that by delivering ads that align with users' interests and preferences.

Global Contextual Advertising Market Dynamics

Drivers

  • Rising Demand for Personalized and Relevant Advertising

Consumers today expect personalized and relevant ad experiences. Contextual advertising addresses this demand by delivering ads that align with users' interests, behaviors, and preferences. By leveraging contextual data and targeting algorithms, advertisers can deliver more tailored and meaningful ads, leading to higher engagement, conversion rates, and customer satisfaction.

  • Increasing Advancements in Data Analytics and AI Technologies

The advancements in data analytics and artificial intelligence (AI) technologies have significantly impacted the contextual advertising market. These technologies enable advertisers to analyze large volumes of data, gain insights into user behavior, and make data-driven decisions to optimize their advertising campaigns. AI-powered algorithms can process contextual information and deliver ads in real time, enhancing targeting accuracy and improving ad effectiveness.

  • Increase the Proliferation of Digital Content and Online Platforms

The continuous growth of digital content consumption across websites, mobile apps, social media platforms, and streaming services provides a vast landscape for contextual advertising. Advertisers can leverage a wide range of online platforms to reach their target audiences with relevant ads, ensuring that their messages are seen in the right context and at the right time.

Opportunity

  • Increasing Digital Advertising Spending

The continuous growth of digital advertising spending provides a significant opportunity for the contextual advertising market. As more businesses allocate their marketing budgets to digital channels, there is a growing demand for effective advertising solutions that can reach and engage target audiences. Contextual advertising, with its ability to deliver relevant and personalized ads, is well-positioned to capitalize on this trend.

Restraint/Challenge

  • Ad Blocking and Ad Avoidance

Ad blocking software and user ad avoidance behaviors pose a significant challenge for contextual advertising. Many internet users employ ad blockers to prevent ads from being displayed, which reduces the visibility and effectiveness of contextual ads. Advertisers need to find creative ways to deliver ads that are less intrusive and provide value to users to overcome this challenge. Moreover, the accuracy of contextual data analysis can sometimes be a challenge. While advancements in AI and machine learning have improved contextual targeting capabilities, there can still be instances where the contextual understanding may not be entirely accurate. This can result in ads being displayed in irrelevant or mismatched contexts, leading to lower engagement and wasted ad spending.

This global contextual advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the variable frequency drive market, contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

  • In May 2022: Google announced the expansion of its Privacy Sandbox initiative, aimed at developing privacy-focused advertising solutions while addressing users' privacy concerns
  • In March 2022: Microsoft Advertising launched "Responsive Search Ads," an ad format that dynamically adjusts ad copy based on the context of user searches, improving relevance and performance
  • In August 2021: Amazon Advertising expanded its "Sponsored Display" offering, allowing advertisers to target audiences based on shopping behaviors, product interests, and related product views

Global Contextual Advertising Market Scope

The global contextual advertising market is segmented on the basis of deployment, approach, type, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Deployment

  • Mobile Devices
  • Desktops
  • Digital Billboards

Approach

  • Mass Contextual Advertising
  • Focused Contextual Advertising
  • Contextual Behavioral Advertising
  • Contextual Billboard Advertising

Type

  • Activity-Based Advertising
  • Location-Based Advertising
  • Others

End User

  • Consumer Goods
  • Retail and Restaurants
  • Telecom and IT
  • Banking
  • Financial Services, and Insurance
  • Media and Entertainment
  • Travel
  • Transportation
  • Automobiles
  • Healthcare
  • Academia
  • Government

Global Contextual Advertising Market Country Analysis/Insights

The global contextual advertising market is analyzed and market size insights and trends are provided by country, deployment, approach, type, and end user, as referenced above.

The regions covered in the global contextual advertising market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global contextual advertising market report are the U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, the U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.

North America dominates the market due to the strong presence of major key players offering advertising technologies in the region.

 Asia-Pacific region is projected to undergo substantial during the forecast period owing to due to the high growth of the market owing to the presence of emerging countries such as India, China, and Japan.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

The global contextual advertising market also provides you with a detailed market analysis for every region’s growth in the advertisement for capital equipment, the installed base of different kinds of products for the global contextual advertising market, the impact of technology using lifeline curves, and changes in battery regulatory scenarios and their impact on the variable frequency drive market. The data is available for the historic period 201-2020.

Competitive Landscape and Global Contextual Advertising Market Share Analysis

The global contextual advertising market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global contextual advertising market.

Some of the major players operating in the global contextual advertising market are:

  • Google Inc. (U.S.)
  • Meta. (U.S.)
  • Microsoft (U.S.)
  • Yahoo (U.S.)
  • Twitter, Inc. (U.S.)
  • Amazon.com, Inc. (U.S.)
  • Act-On Software Inc. (U.S.)
  • Brandwatch(U.K.)
  • Clarabridge (U.S.)
  • SENDIBLE (U.K.)
  • Digimind (U.S.)
  •  Meltwater. (U.S.)
  • Cision Ltd. (U.S.)
  • Simplify360. (India)


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Table of Content

1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY

1.2 MARKET DEFINITION

1.3 OVERVIEW OF GLOBAL CONTEXTUAL ADVERTISING MARKET

1.4 CURRENCY AND PRICING

1.5 LIMITATION

1.6 MARKETS COVERED

2 MARKET SEGMENTATION

2.1 KEY TAKEAWAYS

2.2 ARRIVING AT THE GLOBAL CONTEXTUAL ADVERTISING MARKET

2.2.1 VENDOR POSITIONING GRID

2.2.2 TECHNOLOGY LIFE LINE CURVE

2.2.3 MARKET GUIDE

2.2.4 COMAPANY MARKET SHARE ANALYSIS

2.2.5 MULTIVARIATE MODELLING

2.2.6 TOP TO BOTTOM ANALYSIS

2.2.7 STANDARDS OF MEASUREMENT

2.2.8 VENDOR SHARE ANALYSIS

2.2.9 DATA POINTS FROM KEY PRIMARY INTERVIEWS

2.2.10 DATA POINTS FROM KEY SECONDARY DATABASES

2.3 GLOBAL CONTEXTUAL ADVERTISING MARKET: RESEARCH SNAPSHOT

2.4 ASSUMPTIONS

3 MARKET OVERVIEW

3.1 DRIVERS

3.2 RESTRAINTS

3.3 OPPORTUNITIES

3.4 CHALLENGES

4 EXECUTIVE SUMMARY

5 PREMIUM INSIGHT

5.1 PORTERS FIVE FORCES

5.2 REGULATORY STANDARDS

5.3 TECHNOLOGICAL TRENDS

5.4 PATENT ANALYSIS

5.5 CASE STUDY

5.6 VALUE CHAIN ANALYSIS

5.7 COMPANY COMPARITIVE ANALYSIS

6 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY OFFERING

6.1 OVERVIEW

6.2 SOLUTIONS

6.3 SERVICES

6.3.1 PROFESSIONAL SERVICES

6.3.1.1. IMPLEMENTATION AND INSTALLATION

6.3.1.2. SUPPORT AND MAINTENANCE

6.3.1.3. CONSULTING

6.3.2 MANAGED SERVICES

6.3.3 INTEGRATION SERVICES

7 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY TYPE

7.1 OVERVIEW

7.2 ACTIVITY-BASED ADVERTISING

7.3 LOCATION-BASED ADVERTISING

7.4 OTHERS

7.4.1 IN-APP ADVERTISING

7.4.2 IN-VIDEO ADVERTISING

8 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY CONTENT TYPE

8.1 OVERVIEW

8.2 VIDEO

8.3 IMAGE

8.4 TEXT

9 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY PLATFORM

9.1 OVERVIEW

9.2 SOCIAL MEDIA

9.3 WEBSITES

9.4 APPS (DESKTOP & MOBILE)

10 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY APPROACH

10.1 OVERVIEW

10.2 MASS CONTEXTUAL ADVERTISING

10.3 FOCUSED CONTEXTUAL ADVERTISING

10.4 CONTEXTUAL BEHAVIORAL ADVERTISING

10.5 CONTEXTUAL BILLBOARD ADVERTISING

11 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY ORGANIZATION SIZE

11.1 OVERVIEW

11.2 SMALL & MEDIUM SCALE ORGANIZATION

11.3 LARGE SCALE ORGANIZATION

12 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY USE CASE

12.1 OVERVIEW

12.2 BRAND SAFETY AND SUITABILITY

12.3 ADVERTISEMENT PERFORMANCE

12.4 TARGET SPECIFIC AUDIENCE

12.5 BRAND AWARENESS

12.6 OTHERS

13 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY INDUSTRY SECTORS

13.1 OVERVIEW

13.2 RETAIL

13.2.1 BY USE CASE

13.2.1.1. BRAND SAFETY AND SUITABILITY

13.2.1.2. ADVERTISEMENT PERFORMANCE

13.2.1.3. TARGET SPECIFIC AUDIENCE

13.2.1.4. BRAND AWARENESS

13.2.1.5. OTHERS

13.3 CONSUMER GOODS & RESTAURANTS

13.3.1 BY USE CASE

13.3.1.1. BRAND SAFETY AND SUITABILITY

13.3.1.2. ADVERTISEMENT PERFORMANCE

13.3.1.3. TARGET SPECIFIC AUDIENCE

13.3.1.4. BRAND AWARENESS

13.3.1.5. OTHERS

13.4 TRAVEL, TRANSPORTATION & AUTOMOBILES

13.4.1 BY USE CASE

13.4.1.1. BRAND SAFETY AND SUITABILITY

13.4.1.2. ADVERTISEMENT PERFORMANCE

13.4.1.3. TARGET SPECIFIC AUDIENCE

13.4.1.4. BRAND AWARENESS

13.4.1.5. OTHERS

13.5 IT & TELECOMMUNICATION

13.5.1 BY USE CASE

13.5.1.1. BRAND SAFETY AND SUITABILITY

13.5.1.2. ADVERTISEMENT PERFORMANCE

13.5.1.3. TARGET SPECIFIC AUDIENCE

13.5.1.4. BRAND AWARENESS

13.5.1.5. OTHERS

13.6 BFSI

13.6.1 BY USE CASE

13.6.1.1. BRAND SAFETY AND SUITABILITY

13.6.1.2. ADVERTISEMENT PERFORMANCE

13.6.1.3. TARGET SPECIFIC AUDIENCE

13.6.1.4. BRAND AWARENESS

13.6.1.5. OTHERS

13.7 MEDIA & ENTERTAINMENT

13.7.1 BY USE CASE

13.7.1.1. BRAND SAFETY AND SUITABILITY

13.7.1.2. ADVERTISEMENT PERFORMANCE

13.7.1.3. TARGET SPECIFIC AUDIENCE

13.7.1.4. BRAND AWARENESS

13.7.1.5. OTHERS

13.8 HEALTHCARE & WELLNESS

13.8.1 BY USE CASE

13.8.1.1. BRAND SAFETY AND SUITABILITY

13.8.1.2. ADVERTISEMENT PERFORMANCE

13.8.1.3. TARGET SPECIFIC AUDIENCE

13.8.1.4. BRAND AWARENESS

13.8.1.5. OTHERS

13.9 EDUCATION/ACADEMIC

13.9.1 BY USE CASE

13.9.1.1. BRAND SAFETY AND SUITABILITY

13.9.1.2. ADVERTISEMENT PERFORMANCE

13.9.1.3. TARGET SPECIFIC AUDIENCE

13.9.1.4. BRAND AWARENESS

13.9.1.5. OTHERS

13.1 GOVERNMENT

13.10.1 BY USE CASE

13.10.1.1. BRAND SAFETY AND SUITABILITY

13.10.1.2. ADVERTISEMENT PERFORMANCE

13.10.1.3. TARGET SPECIFIC AUDIENCE

13.10.1.4. BRAND AWARENESS

13.10.1.5. OTHERS

13.11 OTHERS

14 GLOBAL CONTEXTUAL ADVERTISING MARKET, BY GEOGRAPHY

14.1 GLOBAL CONTEXTUAL ADVERTISING MARKET, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)

14.1.1 NORTH AMERICA

14.1.1.1. U.S.

14.1.1.2. CANADA

14.1.1.3. MEXICO

14.1.2 EUROPE

14.1.2.1. GERMANY

14.1.2.2. GREECE

14.1.2.3. FRANCE

14.1.2.4. U.K.

14.1.2.5. ITALY

14.1.2.6. SPAIN

14.1.2.7. RUSSIA

14.1.2.8. TURKEY

14.1.2.9. BELGIUM

14.1.2.10. NETHERLANDS

14.1.2.11. NORWAY

14.1.2.12. FINLAND

14.1.2.13. SWITZERLAND

14.1.2.14. DENMARK

14.1.2.15. SWEDEN

14.1.2.16. POLAND

14.1.2.17. REST OF EUROPE

14.1.3 ASIA PACIFIC

14.1.3.1. JAPAN

14.1.3.2. CHINA

14.1.3.3. SOUTH KOREA

14.1.3.4. INDIA

14.1.3.5. AUSTRALIA

14.1.3.6. NEW ZEALAND

14.1.3.7. SINGAPORE

14.1.3.8. THAILAND

14.1.3.9. MALAYSIA

14.1.3.10. INDONESIA

14.1.3.11. PHILIPPINES

14.1.3.12. TAIWAN

14.1.3.13. VIETNAM

14.1.3.14. REST OF ASIA PACIFIC

14.1.4 SOUTH AMERICA

14.1.4.1. BRAZIL

14.1.4.2. ARGENTINA

14.1.4.3. REST OF SOUTH AMERICA

14.1.5 MIDDLE EAST AND AFRICA

14.1.5.1. SOUTH AFRICA

14.1.5.2. EGYPT

14.1.5.3. SAUDI ARABIA

14.1.5.4. U.A.E

14.1.5.5. OMAN

14.1.5.6. BAHRAIN

14.1.5.7. ISRAEL

14.1.5.8. KUWAIT

14.1.5.9. QATAR

14.1.5.10. REST OF MIDDLE EAST AND AFRICA

14.2 KEY PRIMARY INSIGHTS: BY MAJOR COUNTRIES

15 GLOBAL CONTEXTUAL ADVERTISING MARKET,COMPANY LANDSCAPE

15.1 COMPANY SHARE ANALYSIS: GLOBAL

15.2 COMPANY SHARE ANALYSIS: NORTH AMERICA

15.3 COMPANY SHARE ANALYSIS: EUROPE

15.4 COMPANY SHARE ANALYSIS: ASIA PACIFIC

15.5 MERGERS & ACQUISITIONS

15.6 NEW PRODUCT DEVELOPMENT AND APPROVALS

15.7 EXPANSIONS

15.8 REGULATORY CHANGES

15.9 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS

16 GLOBAL CONTEXTUAL ADVERTISING MARKET, SWOT & DBMR ANALYSIS

17 GLOBAL CONTEXTUAL ADVERTISING MARKET, COMPANY PROFILE

17.1 GOOGLE

17.1.1 COMPANY SNAPSHOT

17.1.2 REVENUE ANALYSIS

17.1.3 PRODUCT PORTFOLIO

17.1.4 RECENT DEVELOPMENT

17.2 OUTBRAIN INC

17.2.1 COMPANY SNAPSHOT

17.2.2 REVENUE ANALYSIS

17.2.3 PRODUCT PORTFOLIO

17.2.4 RECENT DEVELOPMENT

17.3 CRITEO

17.3.1 COMPANY SNAPSHOT

17.3.2 REVENUE ANALYSIS

17.3.3 PRODUCT PORTFOLIO

17.3.4 RECENT DEVELOPMENT

17.4 MEDIA.NET (ACQUIRED BY SHUZHI.AI)

17.4.1 COMPANY SNAPSHOT

17.4.2 REVENUE ANALYSIS

17.4.3 PRODUCT PORTFOLIO

17.4.4 RECENT DEVELOPMENT

17.5 SILVERPUSH

17.5.1 COMPANY SNAPSHOT

17.5.2 REVENUE ANALYSIS

17.5.3 PRODUCT PORTFOLIO

17.5.4 RECENT DEVELOPMENT

17.6 SEEDTAG

17.6.1 COMPANY SNAPSHOT

17.6.2 REVENUE ANALYSIS

17.6.3 PRODUCT PORTFOLIO

17.6.4 RECENT DEVELOPMENT

17.7 MATCH2ONE AB

17.7.1 COMPANY SNAPSHOT

17.7.2 REVENUE ANALYSIS

17.7.3 PRODUCT PORTFOLIO

17.7.4 RECENT DEVELOPMENT

17.8 AMAZON, INC.

17.8.1 COMPANY SNAPSHOT

17.8.2 REVENUE ANALYSIS

17.8.3 PRODUCT PORTFOLIO

17.8.4 RECENT DEVELOPMENT

17.9 FLURRYAD

17.9.1 COMPANY SNAPSHOT

17.9.2 REVENUE ANALYSIS

17.9.3 PRODUCT PORTFOLIO

17.9.4 RECENT DEVELOPMENT

17.1 BRAFTON

17.10.1 COMPANY SNAPSHOT

17.10.2 REVENUE ANALYSIS

17.10.3 PRODUCT PORTFOLIO

17.10.4 RECENT DEVELOPMENT

17.11 GOURMET ADS PTY LTD COMPANY

17.11.1 COMPANY SNAPSHOT

17.11.2 REVENUE ANALYSIS

17.11.3 PRODUCT PORTFOLIO

17.11.4 RECENT DEVELOPMENT

17.12 ORACLE

17.12.1 COMPANY SNAPSHOT

17.12.2 REVENUE ANALYSIS

17.12.3 PRODUCT PORTFOLIO

17.12.4 RECENT DEVELOPMENT

17.13 GUMGUM, INC

17.13.1 COMPANY SNAPSHOT

17.13.2 REVENUE ANALYSIS

17.13.3 PRODUCT PORTFOLIO

17.13.4 RECENT DEVELOPMENT

17.14 CODEFUEL LTD.

17.14.1 COMPANY SNAPSHOT

17.14.2 REVENUE ANALYSIS

17.14.3 PRODUCT PORTFOLIO

17.14.4 RECENT DEVELOPMENT

17.15 ILLUMA TECHNOLOGY

17.15.1 COMPANY SNAPSHOT

17.15.2 REVENUE ANALYSIS

17.15.3 PRODUCT PORTFOLIO

17.15.4 RECENT DEVELOPMENT

17.16 CONNATIX HOLDINGS INC.,

17.16.1 COMPANY SNAPSHOT

17.16.2 REVENUE ANALYSIS

17.16.3 PRODUCT PORTFOLIO

17.16.4 RECENT DEVELOPMENT

17.17 COMSCORE, INC

17.17.1 COMPANY SNAPSHOT

17.17.2 REVENUE ANALYSIS

17.17.3 PRODUCT PORTFOLIO

17.17.4 RECENT DEVELOPMENT

17.18 EMPERIKAL MEDIA GROUP

17.18.1 COMPANY SNAPSHOT

17.18.2 REVENUE ANALYSIS

17.18.3 PRODUCT PORTFOLIO

17.18.4 RECENT DEVELOPMENT

17.19 ESKIMI

17.19.1 COMPANY SNAPSHOT

17.19.2 REVENUE ANALYSIS

17.19.3 PRODUCT PORTFOLIO

17.19.4 RECENT DEVELOPMENT

17.2 VERICAST

17.20.1 COMPANY SNAPSHOT

17.20.2 REVENUE ANALYSIS

17.20.3 PRODUCT PORTFOLIO

17.20.4 RECENT DEVELOPMENT

17.21 RELEMIND

17.21.1 COMPANY SNAPSHOT

17.21.2 REVENUE ANALYSIS

17.21.3 PRODUCT PORTFOLIO

17.21.4 RECENT DEVELOPMENT

NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDY AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST

18 CONCLUSION

19 QUESTIONNAIRE

20 RELATED REPORTS

21 ABOUT DATA BRIDGE MARKET RESEARCH

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Global Contextual Advertising Market, Supply Chain Analysis and Ecosystem Framework

To support market growth and help clients navigate the impact of geopolitical shifts, DBMR has integrated in-depth supply chain analysis into its Global Contextual Advertising Market research reports. This addition empowers clients to respond effectively to global changes affecting their industries. The supply chain analysis section includes detailed insights such as Global Contextual Advertising Market consumption and production by country, price trend analysis, the impact of tariffs and geopolitical developments, and import and export trends by country and HSN code. It also highlights major suppliers with data on production capacity and company profiles, as well as key importers and exporters. In addition to research, DBMR offers specialized supply chain consulting services backed by over a decade of experience, providing solutions like supplier discovery, supplier risk assessment, price trend analysis, impact evaluation of inflation and trade route changes, and comprehensive market trend analysis.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Frequently Asked Questions

The Contextual Advertising Market will be worth USD 38,200 million by 2030.
The Contextual Advertising market growth rate is 28.9% during the forecast period.
The Increasing Awareness and Adoption of Smart Home Technologies, Increasing Government Regulations and Incentives, and High-Cost Savings and Operational Efficiency are the Growth Drivers of the Contextual Advertising Market.
The deployment, approach, type, and end user are the factors on which the Contextual Advertising Market research is based
The Amazon Advertising expanded its "Sponsored Display" offering, allowing advertisers to target audiences based on shopping behaviors, product interests, and related product views, Microsoft Advertising launched "Responsive Search Ads," an ad format that dynamically adjusts ad copy based on the context of user searches, improving relevance and performance and Google announced the expansion of its Privacy Sandbox initiative, aimed at developing privacy-focused advertising solutions while addressing users' privacy concerns are the latest developments in the Contextual Advertising Market.

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