Global Contextual Advertising Market By Deployment (Mobile Devices, Desktops, Digital Billboards), Approach (Mass Contextual Advertising, Focused Contextual Advertising, Contextual Behavioral Advertising, Contextual Billboard Advertising), Type (Activity-Based Advertising, Location-Based Advertising, Others), End User (Consumer Goods, Retail and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance, Media and Entertainment, Travel, Transportation, Automobiles, Healthcare, Academia, Government), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa)Industry Trends and Forecast to 2027
Contextual advertising market is expected reach USD 535.5 billion by 2027, and will witness its market growth at a rate of 18.08% in the forecast period of 2020 to 2027. Data Bridge Market Research report on contextual advertising market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
The growth of contextual advertising market is attributed due to the increasing social media users in various developing and developed countries. The growing trend of mobile advertising is also aiding the growth of the market. Furthermore, the rising adoption of big data analytics and artificial intelligence in digital marketing, personalized marketing strategies worldwide along with increase in the number of Smartphone’s are major factors that are driving the growth of the contextual advertising market. Moreover, the constant advancements and innovations are also propelling the growth of the target market. In addition, the incorporation of virtual reality and augmented reality for the digital customer engagement will further cater ample opportunities for the contextual advertising market to capture.
The privacy concerns owing to behavioral tracking and low translation ratio due to user annoyance are acting as market restraint for contextual advertising in the above mentioned forecasted period. The varying standards of regulation policies and the selection of related digital techniques and vendors will pose as major challenges towards the growth of the contextual advertising market.
This contextual advertising market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on contextual advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Contextual Advertising Market Scope and Market Size
Contextual advertising market is segmented on the basis of deployment, approach, type and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- Based on deployment, the contextual advertising market has been segmented into mobile devices, desktops and digital billboards.
- On the basis of approach, the contextual advertising market has been segmented into mass contextual advertising, focused contextual advertising, contextual behavioral advertising and contextual billboard advertising.
- Contextual advertising has also been segmented on the basis of type into activity-based advertising and location-based advertising, others. Others have further been segmented into in-app advertising and in-video advertising.
- On the basis of end user, the contextual advertising market has been segmented into consumer goods, retail and restaurants, telecom and IT, banking, financial services, and insurance, media and entertainment, travel, transportation, automobiles, healthcare, academia and government.
Contextual Advertising Market Country Level Analysis
Contextual advertising market is analyzed and market size, volume information is provided by country, deployment, approach, type and end user as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA)as a part of Middle East and Africa (MEA).
North America will dominate the contextual advertising market owing to the strong presence of major key players offering advertising technologies in the region. Asia-Pacific is expected to grow over the forecast period of 2020 to 2027 due to the high growth of the market owing to presence of emerging countries such as India, China and Japan.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Contextual Advertising Market Share Analysis
Contextual advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to contextual advertising market.
The major players covered in the contextual advertising market report are Google LLC, Facebook Inc., Microsoft, Yahoo, Twitter, Inc., Amazon.com Inc., Aol, Act-On Software Inc., Adobe Systems, Amobee Inc., Media.Net, SimplyCast, Flytxt, Infolinks, Millennial Media LLC, Flurry and SAP among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Contextual Advertising Market
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.