- In March 2025, Webasto unveiled its latest premium hardtop convertible roof system designed for electric and hybrid luxury vehicles. The new roof system features advanced noise reduction technology and lightweight materials to enhance driving comfort and fuel efficiency. This product launch addresses the increasing demand for eco-friendly yet stylish convertible solutions in the growing EV segment, positioning Webasto as a key innovator in the market.
- In February 2025, Sage Automotive Interiors entered a strategic partnership with BMW to co-develop eco-friendly, recycled textile materials for soft-top convertible roofs. The collaboration aims to reduce the environmental impact of convertible roofs by integrating sustainable fabrics that do not compromise durability or aesthetics. This initiative aligns with the automotive industry’s broader push toward sustainability and green manufacturing.
- In January 2025, Magna International completed the acquisition of AutoShade Systems, a leading producer of soft top convertible roof components, for $250 million. This acquisition strengthens Magna’s position in the convertible roof market by expanding its product portfolio and manufacturing capabilities, particularly in lightweight soft top technologies catering to mid-range vehicle classes globally.
- In November 2024, Motherson Sumi Systems launched an innovative lightweight carbon fiber hardtop roof designed for premium convertibles. This new product significantly reduces the vehicle’s overall weight, thereby improving fuel efficiency and handling performance. The roof also features enhanced structural rigidity and noise insulation, addressing key customer demands for luxury and performance.
- In October 2024, Yachiyo Industry announced a partnership with Tesla to supply automated convertible roof systems for Tesla’s upcoming electric convertible models. The collaboration focuses on integrating advanced motorized roof mechanisms with smart vehicle control systems, enabling seamless, one-touch roof operation controlled via Tesla’s onboard interface and mobile app. This partnership highlights the growing convergence of automotive technology and convertible roof innovation.
