- In early 2025, BASF introduced a new line of vegan cosmetic dyes tailored for the hair care market. These dyes are free from animal-derived ingredients, aligning with the rising consumer demand for cruelty-free and sustainable beauty products
- In May 2023, Clariant announced the acquisition of Colorifix, a leading provider of natural cosmetic dyes. This strategic move aims to enhance Clariant's portfolio of natural dyes and meet the growing demand for sustainable cosmetics.
- In April 2024, Sun Chemical launched innovative and sustainable cosmetic solutions at In-Cosmetics Global 2024. The new offerings include INTENZA® Hana pigments and SunPURO® Natural Carotenes, providing vibrant, eco-friendly colorants and skincare ingredients
- In December 2024, Vividye expanded its sustainable pigment technology to the cosmetics industry, focusing on safer, non-toxic coloring solutions for products like hair color, makeup, and lipsticks. This move addresses the rising consumer preference for natural and organic personal care products
- In early 2025, the European Union implemented stricter regulations on the use of certain synthetic pigments in cosmetics, limiting their use in products intended for sensitive areas like eyes and lips. This regulatory change is prompting manufacturers to explore safer, more sustainable pigment alternatives
