- In May 2024, Dawn Foods expanded its Total Cake Solutions line with two innovative additions: the Dawn Yogurt Cake Mix and the Dawn Exceptional® Yuzu Compound. The yogurt cake mix delivers a tender, fluffy texture with a subtle tang, ideal for a variety of bakes from loaf cakes to muffins. Complementing it, the Yuzu Compound offers a vibrant citrus blend of yuzu, lemon, and grapefruit, infused with herbal and floral notes. These launches reflect Dawn’s commitment to helping bakers meet evolving consumer preferences for unique flavors and textures in sweet bakery products
- In March 2024, Pillsbury Baking expanded its product portfolio with the launch of two indulgent additions to its cake mix line: Moist Supreme® Creamy Almond Cake Mix and Moist Supreme® Creamy Vanilla Cake Mix. These new offerings are crafted to satisfy consumers seeking rich, creamy textures and elevated flavor experiences. The almond mix delivers a subtly sweet, fruity profile with amaretto notes, while the vanilla mix offers a deeper, velvety richness compared to traditional vanilla cakes. This launch reflects Pillsbury’s commitment to innovation and enhancing at-home baking with premium, celebratory options
- In September 2023, Puratos India launched its Easy Curry Masala Bread Mix, a versatile premix designed to infuse bakery products with authentic Indian flavors. Crafted with a blend of premium spices, the mix can be used to create a wide range of items including loaves, burger buns, pizza bases, paninis, and hot dog buns. Despite its bold flavor profile, the mix maintains essential bread qualities such as volume, softness, and strength. This launch reflects Puratos’ commitment to innovation and its focus on bringing culturally inspired tastes to the global bakery market
- In July 2023, Baked by Melissa partnered with Entenmann’s to celebrate the iconic bakery brand’s 125th anniversary with a limited-edition cupcake trio. The exclusive pack featured bite-sized cupcakes topped with Entenmann’s signature ingredients, including chocolate glazed crumbs and chocolate chip cookie pieces. Inspired by Entenmann’s beloved treats, the flavors included Devil’s Food Crumb, Chocolate Chip Cookie, and Party Cake. Available in 25-packs and 6-packs, the collaboration blended nostalgic flavors with Baked by Melissa’s signature mini format, offering fans a sweet way to honor Entenmann’s milestone birthday
- In October 2021, Flowers Foods, Inc. voluntarily recalled specific Tastykake multi-pack cupcakes due to the potential presence of tiny fragments of metal mesh wire. The recall was initiated after a vendor alerted the company to possible contamination in a supplied ingredient. Affected products were distributed across several U.S. states, including Delaware, Maryland, New Jersey, New York, Pennsylvania, Virginia, Washington D.C., and West Virginia. While no injuries were reported, the recall was issued as a precautionary measure to ensure consumer safety and product integrity



