- In April 2025, Microsoft reported its Q3 FY25 revenue of USD 70.1 billion, driven by a 33% surge in Azure and other cloud services, attributed to robust demand for AI-powered analytics capabilities. This growth reinforces Microsoft's expanding footprint in enterprise-level customer data management and analytics
- In February 2025, Adobe announced a record-breaking USD 21.51 billion in fiscal 2024 revenue, with Digital Experience solutions accounting for USD 5.37 billion, signaling a strong and growing interest in data-driven brand and customer experience tools. This highlights Adobe’s continued leadership in marketing analytics platforms
- In February 2025, IBM finalized the acquisition of DataStax, incorporating AstraDB into its watsonx platform to enhance support for generative AI applications in customer data environments. This move strengthens IBM’s capabilities in real-time data handling and advanced AI workloads for customer analytics
- In May 2024, AnalyticsIQ launched ChannelIQ, an advanced predictive analytics solution tailored to reveal consumer marketing preferences through deep data modeling. The platform enables marketers to develop more refined targeting strategies, optimize predictive models, and drive measurable business outcomes
- In February 2024, Accenture acquired GemSeek, a top-tier customer experience analytics company, in a move to expand its AI and analytics portfolio. The acquisition aims to elevate Accenture’s capabilities in delivering data-driven client solutions for sustainable business growth
