- Customer experience management IoT solutions leverage connected devices to deliver real-time, personalized, and context-aware customer interactions across multiple touchpoints such as websites, mobile apps, and virtual assistants
- The rising demand for CEM IoT solutions is fueled by the need for businesses to enhance customer satisfaction, improve operational efficiency, and gain actionable insights from IoT-generated data
- North America dominated the CEM IoT market with the largest revenue share of 42.5% in 2024, driven by widespread adoption of IoT technologies, high investments in digital transformation, and the presence of major technology providers
- Asia-Pacific is expected to be the fastest-growing region during the forecast period, attributed to rapid urbanization, increasing smartphone penetration, and rising investments in IoT infrastructure in countries such as China, India, and Japan
- The solutions segment dominated the largest market revenue share of 62.3% in 2024, driven by the widespread adoption of IOT-enabled platforms for real-time data analytics, omnichannel integration, and personalized customer engagement. These solutions enable businesses to leverage IoT data for enhanced customer interactions across various touchpoints
