- In September 2025, Adobe introduced the Experience Platform Agent Orchestrator, adding 10 AI agents to streamline marketing and CX workflows. These agents automate tasks like content optimization and customer journey orchestration, enhancing personalization at scale.
- In August 2025, Oracle announced enhancements to its Customer Experience Cloud, integrating advanced AI capabilities to improve customer interactions and streamline service processes.
- In June 2025, SAP unveiled partnerships with Gainsight and ChannelEngine to enhance its CX solutions. These collaborations aim to unify customer data and expand marketplace operations, leveraging AI to drive customer engagement and operational efficiency.
- In February 2024, IBM partnered with Scuderia Ferrari to launch a reimagined app powered by IBM's watsonx AI platform. The app transforms complex race data into immersive experiences for fans, showcasing how AI can enhance customer engagement in real-time.
- In January 2023, Avaya unveiled significant enhancements to the Avaya Experience Platform, including AI-powered tools for customer journey orchestration and a unified agent desktop. These updates aim to modernize contact centers and improve both customer and employee experiences.
