“Increase Aware of the Risks Associated with Harsh Chemicals”
- Consumers are becoming more conscious of the risks associated with harsh chemicals in hair care products. As a result, there’s an increasing demand for organic and natural dandruff treatments that use ingredients such as tea tree oil and aloe vera
- There is a notable preference for over-the-counter (OTC) dandruff treatments, including shampoos containing active ingredients such as ketoconazole and selenium sulfide. This trend is driven by the convenience of purchasing without a prescription and the effectiveness of these products for mild dandruff conditions
- The popularity of online shopping has surged, with many consumers opting to buy dandruff treatment products from e-commerce platforms. This has led to a shift in distribution channels, with online pharmacies seeing an increase in demand
- The market is diversifying with products targeting different types of dandruff, such as fungal, dry skin-related, and oily scalp dandruff. This segmentation allows for more tailored solutions to individual scalp conditions
- As concerns about skin sensitivity grow, consumers are increasingly opting for dermatologically tested dandruff treatments. Brands are responding by offering products that are hypoallergenic and suitable for sensitive skin, helping to alleviate irritation while treating dandruff effectively
