- In August 2024, HCLTech’s subsidiary, HCL Software, announced the acquisition of French firm Zeenea SAS for €24 million in an all-cash deal, expected to close by September 2024. This move is poised to significantly impact the data management advertising software market by enhancing HCL's Actian Data Platform with Zeenea’s advanced capabilities in intelligent data discovery, metadata management, and governance. The integration strengthens HCL’s positioning in hybrid data environments and accelerates innovation in generative AI-powered data intelligence solutions, reinforcing its competitiveness in enterprise data platforms
- In August 2024, VerSe Innovation, parent company of Dailyhunt, acquired a majority stake in Valueleaf Group, a performance-driven digital marketing agency. This acquisition is expected to reshape the Indian advertising technology landscape by expanding VerSe’s reach across 90% of the Indian internet population and enhancing its retargeting and performance advertising capabilities. With a projected revenue boost of USD 100 million by FY25, the deal underscores VerSe’s aggressive expansion into ad-tech, equipping it to offer more integrated, scalable, and industry-focused marketing solutions across mobile platforms
- In 2020, HubSpot, Inc., a prominent US-based organization, introduced several updates to address pandemic-related challenges. They launched new callable contacts pricing models, enhancing the accessibility of contact interactions. In addition, they unveiled an enterprise sales CRM to support large-scale sales operations and expanded personalization features to better cater to advertising organizations and professional services
