“Adoption of AI-Driven Data Masking and Zero-Trust Security Models”
- The integration of AI and machine learning in data masking solutions is a key trend, enabling real-time data protection, anomaly detection, and automated compliance with privacy regulations.
- Zero-trust security models are driving demand for dynamic data masking, ensuring continuous verification of data access in complex IT environments.
- For instance, in November 2024, Informatica partnered with AWS to enhance its cloud-based data masking platform, offering advanced visibility and control over sensitive data in multi-cloud environments.
- These innovations are accelerating the adoption of data masking solutions across industries.
