Global Decorative Cushions, Pillows and Blanket Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

Decorative Cushions, Pillows and Blanket Market Size

• The global decorative cushions, pillows and blanket market size was valued at USD 9.25 billion in 2025 and is expected to reach USD 21.33 billion by 2033, at a CAGR of 11.00% during the forecast period
• The market growth is largely driven by increasing consumer spending on home décor and interior personalization, supported by rising disposable incomes and rapid urbanization across residential and hospitality sectors
• Furthermore, growing influence of lifestyle trends, social media–driven aesthetics, and rising preference for comfort-oriented and visually appealing home textiles are accelerating demand, thereby significantly boosting overall market growth

Decorative Cushions, Pillows and Blanket Market Analysis

• Decorative cushions, pillows and blankets are soft furnishing products used to enhance interior aesthetics while providing comfort in residential and commercial spaces. These products are widely adopted across living rooms, bedrooms, hotels, and offices to complement furniture and interior themes
• The increasing demand for decorative cushions, pillows and blankets is primarily fueled by rising home renovation activities, expansion of the hospitality sector, and growing preference for affordable décor upgrades that allow frequent style refresh without major structural changes
• Asia-Pacific dominated decorative cushions, pillows and blanket market with a share of around 35% in 2025, due to rapid urbanization, rising disposable incomes, and increasing spending on home décor and lifestyle products
• North America is expected to be the fastest growing region in the decorative cushions, pillows and blanket market during the forecast period due to high consumer spending on home décor, strong influence of lifestyle trends, and increasing demand for comfort-oriented furnishings
• Decorative cushions and pillows segment dominated the market with a market share of 62.9% in 2025, due to their widespread use as accent décor elements across living rooms, bedrooms, and hospitality spaces. Consumers increasingly use cushions and pillows to refresh interior aesthetics at a lower cost compared to furniture replacement, supporting consistent demand

Report Scope and Decorative Cushions, Pillows and Blanket Market Segmentation 

Decorative Cushions, Pillows and Blanket Market Trends

Growing Preference for Sustainable and Eco-Friendly Decorative Home Textiles

• A key trend shaping the decorative cushions, pillows and blanket market is the increasing consumer preference for sustainable and eco-friendly home textile products, driven by rising environmental awareness and responsible consumption patterns. Consumers are actively seeking décor products made from organic cotton, recycled fibers, and ethically sourced wool, which is influencing product development and material selection across the industry
  • For instance, IKEA has expanded its decorative cushion and blanket portfolio using recycled polyester and sustainably sourced cotton under its sustainability roadmap. This approach supports circular production practices while meeting growing demand for environmentally responsible home décor products
• Premium home textile brands are increasingly adopting certifications and transparent sourcing practices to strengthen consumer trust and brand value. Companies such as Boll & Branch emphasize organic materials and ethical manufacturing, positioning sustainability as a core differentiator in the decorative textile segment
• The hospitality and luxury residential sectors are also driving this trend by prioritizing eco-conscious décor solutions that align with sustainability commitments. Hotels and serviced apartments are adopting sustainable soft furnishings to enhance brand perception while reducing environmental impact
• Advancements in textile processing and dyeing technologies are enabling manufacturers to produce visually appealing designs using low-impact and water-efficient methods. This supports sustainable production without compromising aesthetic quality
• Overall, the growing alignment between sustainability goals and interior design preferences is reinforcing long-term demand for eco-friendly decorative cushions, pillows and blankets across global markets

Decorative Cushions, Pillows and Blanket Market Dynamics

Driver

Rising Consumer Spending on Home Décor and Interior Personalization

• Increasing consumer expenditure on home décor and interior personalization is a major driver supporting growth of the decorative cushions, pillows and blanket market. Changing lifestyles, higher disposable incomes, and increased time spent at home are encouraging consumers to invest in aesthetic and comfort-enhancing furnishings
  • For instance, Wayfair has reported strong demand growth for decorative pillows and throws as consumers increasingly seek affordable ways to refresh interior spaces. The company’s wide assortment and frequent product launches reflect rising preference for customizable and trend-driven décor solutions
• Home renovation and remodeling activities are contributing significantly to demand, particularly in urban residential settings. Decorative cushions and blankets are favored due to their ability to transform spaces without high replacement costs or structural changes
• The expanding hospitality and short-term rental sector is further strengthening this driver, as hotels and rental properties regularly update soft furnishings to maintain visual appeal and guest comfort. Brands such as Jaipur Living supply decorative pillows and throws to hospitality projects across North America
• As interior personalization becomes an integral part of modern living, decorative cushions, pillows and blankets remain essential products supporting both functional comfort and aesthetic expression

Restraint/Challenge

Volatility in Raw Material Prices Affecting Textile Production Costs

• The decorative cushions, pillows and blanket market faces challenges due to volatility in raw material prices, particularly for cotton, wool, and synthetic fibers. Fluctuations in agricultural output, climate conditions, and global supply chains directly impact manufacturing costs and pricing stability
  • For instance, textile manufacturers such as Bombay Dyeing are exposed to cotton price variability, which affects cost planning and margin management for home textile products. Rising input costs often lead to pricing pressure across competitive consumer markets
• Wool-based blanket producers are also impacted by supply fluctuations linked to livestock output and global trade conditions. Companies such as New Zealand Wool Blankets Ltd. face challenges in maintaining consistent pricing while ensuring quality sourcing
• Increased transportation and energy costs further compound raw material volatility, placing additional strain on manufacturers and distributors. These cost pressures can limit profitability and reduce flexibility in offering competitively priced decorative products
• Overall, ongoing raw material price instability remains a key challenge, influencing production planning, pricing strategies, and long-term cost management across the decorative cushions, pillows and blanket industry

Decorative Cushions, Pillows and Blanket Market Scope

The market is segmented on the basis of product type, material, type, application, end user, and distribution channel.

• By Product Type

On the basis of product type, the decorative cushions, pillows and blanket market is segmented into decorative cushions and pillows and decorative blankets. The decorative cushions and pillows segment dominated the largest market revenue share of 62.9% in 2025, driven by their widespread use as accent décor elements across living rooms, bedrooms, and hospitality spaces. Consumers increasingly use cushions and pillows to refresh interior aesthetics at a lower cost compared to furniture replacement, supporting consistent demand. Their availability in varied designs, sizes, and themes further strengthens adoption across residential and commercial interiors. Frequent replacement cycles due to seasonal and trend-driven décor preferences also contribute to the segment’s dominance.

The decorative blankets segment is anticipated to witness the fastest growth from 2026 to 2033, fueled by rising consumer preference for multifunctional home textiles that combine comfort with visual appeal. Decorative blankets are increasingly used as throws for sofas and beds, aligning with trends focused on cozy and layered interiors. Growth is further supported by premium fabric innovations and rising demand from hospitality and luxury residential projects.

• By Material

On the basis of material, the market is segmented into cotton, silk, wool, polyester, and others. The cotton segment accounted for the largest revenue share in 2025, driven by its breathability, softness, and suitability across varied climatic conditions. Consumers prefer cotton-based cushions, pillows, and blankets due to ease of maintenance and comfort, particularly in residential applications. Its wide availability and cost-effectiveness also make it a preferred choice for mass-market products.

The polyester segment is expected to register the fastest growth during the forecast period, supported by its durability, wrinkle resistance, and ability to retain color and texture over extended use. Polyester materials enable manufacturers to offer visually appealing designs at competitive prices, attracting price-sensitive consumers. Increased use of recycled polyester in home décor products further supports growth due to sustainability-driven purchasing behavior.

• By Type

On the basis of type, the decorative cushions, pillows and blanket market is segmented into printed and non-printed products. The printed segment dominated the market in 2025, driven by strong consumer demand for bold patterns, customized designs, and theme-based home décor solutions. Printed products allow easy alignment with interior styles, festive décor, and seasonal trends, encouraging frequent purchases. Advances in digital printing have also improved design quality and production efficiency.

The non-printed segment is projected to witness the fastest growth from 2026 to 2033, supported by rising preference for minimalist and neutral interior aesthetics. Solid-colored and textured products are increasingly favored in premium residential and commercial spaces due to their versatility and timeless appeal. Demand from luxury hotels and modern apartments further accelerates growth.

• By Application

On the basis of application, the market is segmented into promotional and non-promotional. The non-promotional segment held the largest revenue share in 2025, driven by consistent household demand for decorative textiles used for everyday interior enhancement. Consumers primarily purchase these products for personal use, home renovation, and aesthetic upgrades. Stable replacement cycles and growing interest in home décor trends sustain segment dominance.

The promotional segment is anticipated to grow at the fastest rate during the forecast period, supported by increasing use of branded cushions and blankets in corporate gifting, events, and hospitality branding. Companies are leveraging customized home textiles as promotional tools to enhance brand visibility. Growth in organized events and marketing campaigns further contributes to rising demand.

• By End User

On the basis of end user, the decorative cushions, pillows and blanket market is segmented into residential and commercial. The residential segment dominated the market revenue share in 2025, driven by rising home décor spending and increased focus on interior personalization. Growth in urban housing, remodeling activities, and lifestyle-oriented purchasing behavior supports strong residential demand. Consumers increasingly view decorative textiles as essential elements for enhancing comfort and visual appeal.

The commercial segment is expected to witness the fastest growth from 2026 to 2033, fueled by expansion of hotels, resorts, offices, and co-living spaces. Decorative cushions and blankets are widely used to enhance ambiance and guest experience in hospitality settings. Ongoing investments in commercial infrastructure and interior upgrades support accelerated growth.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into online and offline channels. The offline segment accounted for the largest market share in 2025, driven by consumer preference to physically evaluate fabric quality, color, and comfort before purchase. Specialty home décor stores and hypermarkets play a significant role in influencing purchase decisions through visual merchandising. Established retail networks continue to support strong offline sales.

The online segment is projected to register the fastest growth during the forecast period, supported by expanding e-commerce penetration and convenience-driven purchasing behavior. Online platforms offer wider product variety, competitive pricing, and easy customization options, attracting digitally active consumers. Improved logistics and virtual visualization tools further enhance online adoption.

Decorative Cushions, Pillows and Blanket Market Regional Analysis

• Asia-Pacific dominated the decorative cushions, pillows and blanket market with the largest revenue share of around 35% in 2025, driven by rapid urbanization, rising disposable incomes, and increasing spending on home décor and lifestyle products
• The region’s expanding residential construction activity, growth of the hospitality sector, and strong presence of textile manufacturing hubs are accelerating market expansion
• Easy availability of raw materials, cost-efficient production, and growing influence of modern interior design trends across developing economies are contributing to higher consumption of decorative home textiles

China Decorative Cushions, Pillows and Blanket Market Insight

China held the largest share in the Asia-Pacific market in 2025, owing to its well-established textile manufacturing base and large-scale production capabilities. The country benefits from strong domestic demand, extensive export networks, and continuous innovation in fabric design and home décor products. Growth is further supported by rising urban housing projects and increasing consumer preference for stylish yet affordable interior furnishings.

India Decorative Cushions, Pillows and Blanket Market Insight

India is witnessing the fastest growth in the Asia-Pacific region, fueled by rapid growth in the housing sector, rising middle-class population, and increasing influence of social media-driven home décor trends. Expansion of organized retail and e-commerce platforms is improving product accessibility across urban and semi-urban areas. In addition, strong domestic textile production and growing demand for customized décor products are supporting robust market growth.

Europe Decorative Cushions, Pillows and Blanket Market Insight

The Europe market is expanding steadily, supported by high consumer preference for premium and sustainable home décor products. Strong focus on interior aesthetics, quality materials, and environmentally responsible textiles is driving demand across residential and hospitality applications. The region’s mature retail infrastructure and emphasis on design-led furnishings further support market growth.

Germany Decorative Cushions, Pillows and Blanket Market Insight

Germany’s market is driven by strong demand for high-quality, durable, and aesthetically refined home textiles. The country’s emphasis on functional design, sustainable materials, and premium interiors supports consistent adoption of decorative cushions and blankets. Growth is also aided by renovation activities and steady demand from hotels and commercial spaces.

U.K. Decorative Cushions, Pillows and Blanket Market Insight

The U.K. market is supported by high spending on home improvement and interior styling, particularly in urban households. Growing demand for seasonal décor updates and premium soft furnishings is strengthening market performance. The presence of established home décor brands and strong online retail penetration further enhances market growth.

North America Decorative Cushions, Pillows and Blanket Market Insight

North America is projected to grow at the fastest CAGR from 2026 to 2033, driven by high consumer spending on home décor, strong influence of lifestyle trends, and increasing demand for comfort-oriented furnishings. Growth in short-term rentals and hospitality renovation projects is also boosting demand. In addition, rising preference for customizable and premium décor products is accelerating market expansion.

U.S. Decorative Cushions, Pillows and Blanket Market Insight

The U.S. accounted for the largest share in the North America market in 2025, supported by a well-developed home décor industry and strong consumer inclination toward interior personalization. High penetration of e-commerce platforms, frequent product replacement cycles, and demand for premium and designer home textiles are key growth drivers. The country’s mature retail ecosystem and innovation in fabric and design trends further reinforce its leading position in the region.

Decorative Cushions, Pillows and Blanket Market Share

The decorative cushions, pillows and blanket industry is primarily led by well-established companies, including:

• SUMEC Group Corporation (China)
• Winton House (U.S.)
• Wayfair LLC (U.S.)
• Fresh American, LLC d/b/a The Annie Selke Companies (U.S.)
• Nordstrom, Inc. (U.S.)
• Nautica (U.S.)
• URBN.com (U.S.)
• Boll & Branch LLC (U.S.)
• The Company Store (U.S.)
• Faribault Woollen Mill (U.S.)
• URBANARA (Germany)
• American Blanket Company (U.S.)
• Kanata Blanket Co. (Canada)
• Newell Brands (U.S.)
• Bombay Dyeing (India)
• New Zealand Wool Blankets Ltd. (New Zealand)
• Barker Textiles UAB (Lithuania)
• Morphy Richards India (India)

Latest Developments in Global Decorative Cushions, Pillows and Blanket Market

• In 2024, IKEA strengthened its presence in South Asia by acquiring a minority stake in an Indian home textiles startup, a move aimed at enhancing supply chain resilience and accelerating product innovation for decorative cushions and blankets. This development supports localized sourcing, faster product development, and improved cost efficiencies, positively influencing IKEA’s competitiveness in emerging markets
• In 2024, Caldeira partnered with U.K.-based retailer John Lewis to launch an exclusive decorative cushion line, targeting the premium home décor segment. This collaboration enhances Caldeira’s brand visibility in the U.K. market while enabling John Lewis to expand its differentiated, design-led soft furnishings portfolio, supporting premium market growth
• In 2024, Hollander Sleep Products appointed Jennifer Marks as CEO to drive expansion in its decorative pillow and blanket segment across the U.S. and Europe. The leadership change is expected to strengthen strategic focus on product diversification and market penetration, supporting long-term growth in the decorative home textiles category
• In 2024, Jaipur Living expanded its U.S. operations by opening a new distribution center in Georgia to meet rising demand for decorative pillows and throws. This expansion improves logistics efficiency, reduces delivery timelines, and supports higher order volumes, reinforcing the company’s position in the North American market
• In 2024, IKEA launched its eco-friendly ‘SÄLLSKAPLIG’ decorative cushion and blanket collection made from recycled materials, reinforcing its sustainability-driven product strategy. The launch aligns with growing consumer preference for environmentally responsible home décor, supporting demand growth and strengthening IKEA’s leadership in sustainable decorative textiles

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