- In May 2025, Tata Consumer Products introduced Lyfe+ Coconut Water, a clean-label beverage made from 100% tender coconut water with no added sugar or artificial flavors. Packaged in 200ml bottles, Lyfe+ delivers naturally occurring electrolytes and low-calorie hydration, aligning with rising consumer demand for natural and functional drinks. Sourced from Kerala’s coconut groves, the product reflects a broader industry shift toward organic, coconut-based wellness solutions. With a shelf life of 270 days and eco-conscious packaging, Lyfe+ positions Tata as a key player in the evolving water-based beverage market
- In April 2023, Italian food distributor Atlante announced the launch of Organic Coconut Milk under its Berry Sanders brand, reinforcing its commitment to organic offerings and sustainable sourcing. Made from organic coconuts sourced from Thailand, the product features a simple, clean-label formulation—just grated coconut pulp and water—with no added sugar, gluten, or lactose. Positioned within Atlante’s ethnic food portfolio, Berry Sanders Coconut Milk caters to growing consumer demand for plant-based, vegan, and health-conscious alternatives, while supporting the brand’s reputation for importing high-quality ingredients from the Far East
- In March 2023, Thai Coco, a leading Thai coconut product brand, unveiled its innovative “Coconut Milk in Pouch” at FOODEX Japan 2023, one of Asia’s premier food exhibitions. Designed for culinary convenience, the pouch format offers easy pouring, reduced waste, and improved shelf storage—ideal for both home cooks and foodservice professionals. The launch reflects Thai Coco’s commitment to product innovation and sustainable packaging, while expanding its coconut-based offerings. Alongside the pouch, the brand also introduced a Cream Soup made from coconut milk, further showcasing its versatility in global cuisine
- In February 2023, iD Fresh Food, a Bengaluru-based Indian company, launched two innovative coconut-based products—Grated Coconut and Smart Sip Tender Coconut—packaged in natural coconut shells. This eco-friendly approach eliminates plastic use and preserves freshness, flavor, and aroma. The grated coconut offers a healthier alternative to chemically preserved options, while the Smart Sip Tender Coconut includes a paper straw and peelable sticker for easy consumption. These launches reflect iD’s commitment to sustainability, traditional Indian cooking, and consumer-centric innovation, aiming to capture a significant share of India’s ₹4,000 crore organized coconut market
- In January 2023, The Vita Coco Company Inc. partnered with Alfred Coffee, a design-driven U.S. café chain, to launch Vita Coco Barista MLK™—a new non-dairy coconut milk alternative tailored for coffee and tea beverages. Made from a blend of coconut water and coconut cream, the product is gluten-free, dairy-free, soy-free, and non-GMO, offering a clean-label option for health-conscious consumers. Developed and approved by baristas, Barista MLK delivers a creamy texture ideal for lattes and foams. This collaboration marks Vita Coco’s entry into the coffee alternative segment, expanding its coconut-based portfolio beyond hydration into café culture
