Global Digital Assurance Market – Industry Trends and Forecast to 2030

Digital Assurance Market Analysis and Size

The global digital assurance market is segmented on the basis of testing mode, testing type, technology, organization size, and vertical. “Manual Testing” dominates the testing mode segment of the global digital assurance market due to manual testing is flexible and can be adapted to test any type of software application. This is because manual testers can use a variety of tools and techniques to test software, and they can tailor their testing approach to the specific application being tested.

Data Bridge Market Research analyses that the global digital assurance market which was USD 10,140.21 million in 2022, and is expected to reach USD 79,500.36 million by 2030, and is expected to undergo a CAGR of 25.2% during the forecast period 2023-2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Digital Assurance Market Scope and Segmentation

Market Definition

Digital assurance is a services that help organizations ensure the security, privacy, and compliance of their digital assets. These services include security testing, compliance testing, and performance testing. The market is segmented by service, organization size, vertical, and region. The security testing segment is the largest segment of the market, accounting for the majority of the market share. This is due to the increasing number of cyberattacks and the need for organizations to protect their digital assets. The compliance testing segment is expected to grow at the fastest CAGR during the forecast period, due to the increasing number of regulations that organizations are subject to.

Global Digital Assurance Market Dynamics

Drivers

• Need for Compliance with Regulations

Businesses are subject to a variety of regulations, such as those related to data protection, privacy, and financial services. The need to comply with these regulations is creating new opportunities for digital assurance providers, as they can help businesses to assess their compliance risk and implement appropriate controls.

• Growing Demand for Agile and Flexible Assurance Services

Businesses are increasingly looking for agile and flexible assurance services that can meet their changing needs. This is creating new opportunities for digital assurance providers, as they can offer a variety of services that can be tailored to the specific needs of each business.

• Advancements in AI Technology

The rapid advancements in AI technology are also driving the growth of the global digital assurance market. AI algorithms are becoming more sophisticated, and they are able to process and analyze large amounts of data more efficiently. This allows businesses to use AI to make better marketing decisions and to improve their marketing ROI.

Opportunity

• Increasing Adoption of Cloud Computing

Cloud computing is becoming increasingly popular, as it offers businesses a more flexible and cost-effective way to store and access data. This trend is creating new opportunities for digital assurance providers, as they can help businesses ensure that their cloud-based applications are secure and compliant.

Restraints/ Challenges

• Lack of Awareness

There is still a lack of awareness among businesses about the importance of digital assurance. Some businesses may not see the need for it, or they may not be aware of the available services.

• High Cost

Digital assurance services can be expensive, especially for small and medium-sized businesses. This can be a barrier for some businesses, especially those that are already struggling financially.

This global digital assurance market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital assurance market contact the Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In March 2023, Digitate, a software venture of TCS, launched ignio AI.Assurance, an autonomous assurance product that helps enterprises deliver better software faster. The product uses AI and machine learning to automate the testing life cycle, reduce testing time, and improve release cycle agility
• In March 2023, Accenture announced the launch of its second Digital Insurance Solution Center in North America, located in Chicago. The new center will help insurance companies accelerate their digital transformation by providing them with expertise in areas such as cloud computing, big data analytics, and agile development. The center will be staffed by a team of insurance industry experts who will work with clients to develop and implement digital solutions that improve customer experience, reduce costs, and increase agility. The center will also offer training and education programs to help insurance professionals stay up-to-date on the latest digital trends

Global Digital Assurance Market Scope

The global digital assurance market is segmented on the basis of testing mode, testing type, technology, organization size and vertical. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Testing Mode

• Manual Testing
• Test Automation

Testing Type

• Application Programming Interface (API) Testing
• Functional Testing, Network Testing
• Performance Testing
• Security Testing and Usability Testing

Technology

• Social Media
• Mobile
• Analytics
• Cloud

Organization Size

• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises

Vertical

• Government and Public Sector
• Banking, Financial Services, and Insurance (BFSI)
• Telecom, and Media and Entertainment
• Healthcare and Life Sciences
• Retail and Ecommerce
• Manufacturing
• Transportation and Logistics
• Others

Global Digital Assurance Market Region Analysis/Insights

The global digital assurance market is analyzed and market size insights and trends are provided by region, testing mode, testing type, technology, organization size and vertical, as referenced above.

The regions covered in the global digital assurance market are North America, South America, Europe, Asia-Pacific, and the Middle East and Africa. The countries covered in the global digital assurance market report are U.S., Canada, Mexico, Brazil, Argentina, the Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa

North America dominates the global digital assurance market because North American businesses have been early adopters of digital technologies, such as cloud computing, big data analytics, and artificial intelligence. This has led to a greater need for digital assurance services to help businesses mitigate the risks associated with these technologies.

Asia-Pacific is the fastest-growing country in the global digital assurance market due to Asia-Pacific businesses are rapidly adopting digital technologies, such as cloud computing, big data analytics, and artificial intelligence. This has led to a greater need for digital assurance services to help businesses mitigate the risks associated with these technologies.

The region section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and the challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.   

Competitive Landscape and Global Digital Assurance Market Share Analysis

The global digital assurance market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global digital assurance market.

Some of the major players operating in the global digital assurance market are:

• Accenture (Ireland)
• IBM (U.S.)
• Capgemini (France)
• TCS (India)
• Infosys (India)
• Wipro (India)
• NTT DATA (Japan)
• Sopra Steria (France)
• Tata Consultancy Services (India)
• Cognizant (U.S.)
• CGI (Canada)
• DXC Technology (U.S.)
• HCL Technologies (India)
• ThoughtWorks (U.S.)
• PwC (U.K.)

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