- In June 2022, Nikon Vision Co., Ltd., a subsidiary of Nikon Corporation, introduced the PROSTAFF P7 binocular series. The series includes a wide range of models designed for nature enthusiasts and outdoor adventurers. With its high-quality optics and durable build, the PROSTAFF P7 promises enhanced visual clarity and ease of use, offering users a premium viewing experience for activities such as hiking, bird watching, and stargazing
- In January 2024, SWAROVSKI OPTIK launched the AX Visio, the world’s first smart binoculars. These AI-powered binoculars combine SWAROVISION optical brilliance with innovative digital features, offering real-time bird and wildlife identification. Ideal for nature enthusiasts, the AX Visio provides an advanced user experience by seamlessly blending high-quality optics with cutting-edge technology, enhancing the outdoor viewing experience
- In January 2023, ZEISS unveiled the ZEISS SFL 30 binoculars, the newest addition to its ZEISS SF family. Designed for compactness and lightweight portability, the SFL 30 series includes two configurations: 8x30 and 10x30. These binoculars offer exceptional optical performance in a lightweight and compact design, making them perfect for outdoor activities such as hiking and bird watching, without sacrificing high-quality optics
- In March 2022, Ricoh Imaging Company, Ltd. unveiled the PENTAX JUPITER series of porro-prism binoculars. This new series includes four different models designed to offer high-quality optics with exceptional durability. Whether for bird watching, hunting, or nature exploration, the PENTAX JUPITER binoculars provide sharp images, solid construction, and ease of use, making them a valuable tool for outdoor enthusiasts looking for reliable viewing equipment
- In June 2020, Sony introduced the ZV-1, a pocket-sized digital camera aimed at vloggers and video content creators. The ZV-1, featuring a 24-70mm F1.8-2.8 ZEISS Vario-Sonnar T lens and a 1.0-type stacked Exmor RS CMOS sensor, offers high-quality video capabilities in a compact design. Initially launched at USD 749 in the U.S., the price increased to USD 799, with availability in Canada at CAD 999
