Global Digital Marketing Software Market - Industry Trends and Forecast to 2029

Global Digital Marketing Software Market, By Component (Software, Services), Software (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, Marketing Automation Software, Campaign Management, Video Advertising), Deployment Type (On-Premises, Cloud), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), End User (Banking, Financial Services, and Insurance, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality, Others) - Industry Trends and Forecast to 2029

Market Analysis and Size

Digital marketing software has acquired large relevance among numerous companies with the purpose of strengthening and building their customer relationships. Enterprises are utilizing multiple digital marketing channels such as instant messaging services and social networking sites.

Global Digital Marketing Software Market was valued at USD 56.48 billion in 2021 and is expected to reach USD 187.86 billion by 2029, registering a CAGR of 16.21% during the forecast period of 2022-2029. Customer Relationship Management Software accounts for the largest software segment in the respective market owing to the increase in adoption of CRM software by businesses to efficiently communicate. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Market Definition

Digital marketing software is a type of software which helps in endorsing the brand or the product by online media which is entirely different from traditional or conventional marketing process. This software helps the business or the individual to get the response or assess in real-time regarding the product or brand which is being promoted.

Report Scope and Market Segmentation

Digital Marketing Software Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Increase in Spending on Marketing Activities

The increase in the spending on digital marketing activities by well-known brands and other players for branding and marketing of their products acts as one of the major factors driving the growth of digital marketing software market.

• Emergence of Social Media Platforms

The rise in digitalization along with the emergence of social media platforms accelerate the market growth. Social media platforms are influencing consumer to change their purchasing preferences. The high growth of social media and social advertising is also positively impacting the growth of the market.

• Popularity of Mobile Advertising

The increase in the mobile advertising along with high usage of mobile devices among population further influence the market. The rise in the awareness and increasing importance of digital marketing assist in the expansion of the market.

Additionally, rapid urbanization, change in lifestyle, surge in investments and increased consumer spending positively impact the digital marketing software market.

Opportunities

Furthermore, enhancements in digital experiences to meet the changing customer preferences extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Also, use of AI and big data analytics in digital marketing along with digital engagement through VR and AR will further expand the market.

Restraints/Challenges

On the other hand, various security and privacy concerns for confidential data are expected to obstruct market growth. Also, lack of digital skilled personnel and integration of digital marketing software tools with other business applications are projected to challenge the digital marketing software market in the forecast period of 2022-2029.

This digital marketing software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on digital marketing software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Digital Marketing Software Market

COVID-19 had a positive impact on the digital marketing software market due to the rise in number of industry verticals adopting digital marketing software during the outbreak of COVID-19. Numerous industries, especially consumer goods and media industries was deploying broadcast and media technology to increase their revenue from the data collected. The digital marketing software market is expected to witness high growth in the post-pandemic scenario owing to the rise in usage of various social media platforms among consumers.

.Recent Developments

• LTK, a digital marketing platform launched self-serve solution to connect creators, brands and consumers in May’2022. The new solution allows brands of all sizes to directly build, manage and scale their influencer marketing plans across numerous publishing platforms.

Global Digital Light Processing Technology Market Size

The digital marketing software market is segmented on the basis of component, software, deployment type, organization size and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Software
• Services
• Professional Services
• Support and Maintenance
• System Integration
• Testing and Optimization
• Training and Education
• Managed Services

Software

• Customer Relationship Management Software
• Email Marketing Software
• Social Media Advertising
• Search Marketing Software
• Web Content Management Software
• Marketing Automation Software
• Campaign Management
• Video Advertising

Deployment Type

• On-Premises
• Cloud

Organization Size

• Large Enterprises
• Small and Medium-Sized Enterprises

End User

• Banking, Financial Services, and Insurance
• Transportation and Logistics
• Consumer Goods and Retail
• Education
• Healthcare
• Manufacturing
• Media and Entertainment
• Telecom and IT
• Travel and Hospitality
• Others

Digital Marketing Software Market Regional Analysis/Insights

The digital marketing software market is analysed and market size insights and trends are provided by country, method, type, resolution type and application as referenced above.

The countries covered in the digital marketing software market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the digital marketing software market because of presence of major brands and companies and increase in preference for online shopping within the region.

Asia-Pacific (APAC) is expected to witness significant growth during the forecast period of 2022 to 2029 because of the high population density and proliferation of smartphones.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Digital Marketing Software Market

The digital marketing software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to digital marketing software market.

Some of the major players operating in digital marketing software market are

• Adobe (US)
• Oracle (US)
• HubSpot, Inc. (US)
• SAS Institute Inc. (US)
• HP Development Company, L.P. (US)
• SimplyCast (Canada)
• Act-On Software, Inc. (US)
• Infor (US)
• Yesware, Inc. (US)
• Sailthru. Inc. (US)
• Vivial Inc. (US)
• Keap (US)
• IBM (US)
• SAP SE (Germany)
• Microsoft (US)
• ThriveHive (US)
• Demandbase, Inc. (US)
• WordStream (US)
• CAKE (US)
• Chetu Inc. (India)