Global Digital Marketing Software Market, By Component (Software, Services), Software (Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, others), Deployment Type (On-Premises, Cloud), Organization Size (Large Enterprises, Small and Medium-Sized Enterprises), Industry Vertical (Banking, Financial Services, and Insurance, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa)– Industry Trends and Forecast to 2026
Market Analysis: Global Digital Marketing Software Market
Global Digital Marketing Software Market is driven by increasing trend of social media marketing, which is projecting a rise in the estimated value from USD 44.65 billion in 2018 to an estimated value of USD 138.60 billion by 2026, registering a CAGR of 15.21% in the forecast period 2019-2026.
Market Definition: Global Digital Marketing Software Market
Digital Marketing Software can be defined as the software which helps in promoting the brand or the product through online media which is totally different from traditional or conventional marketing process. This software helps the organization or the individual to get the response or review in real-time about the product or brand which is being promoted through this.
- Rise in social media & digital advertising across the globe as it has wider and bigger scope than the traditional marketing
- Huge rise in mobile & smartphone devices & due to this there is an increment in mobile advertising which is a form of digital marketing.
- There is always a concern for the security of data as chances of data theft are always there.
- Every time the complimentary solution for every software may not be possible which demotivates the user to adopt digital marketing software
Segmentation: Global Digital Marketing Software Market
- By Component
- By Software
- Customer Relationship Management Software
- Email Marketing Software
- Social Media Advertising
- Search Marketing Software
- Web Content Management Software
- Marketing Automation Software
- Campaign Management
- Video Advertising
- By Service
- Professional Services
- Support and Maintenance
- System Integration
- Testing and Optimization
- Training and Education
- Managed Services
- By Deployment Type
- By Organization Size
- Large Enterprises
- Small and Medium-Sized Enterprises
- By Industry Vertical
- Banking, Financial Services, and Insurance
- Transportation and Logistics
- Consumer Goods and Retail
- Media and Entertainment
- Telecom and IT
- Travel and Hospitality
- By Geography
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Saudi Arabia
- United Arab Emirates
- Rest of Middle East and Africa
- North America
Key Developments in the Market:
- In March, 2018 nFusz announced the announced a strategic partnership with ignite visibility which will result in sharing the revenue which will be derived from nFusz notifiCRM interactive video platform by ignite visibility.
- In August, 2018, Hubspot launches conversation, i.e. a new tool which helps to build one to one relationship through features such as chat bots, live chat etc.
Competitive Analysis: Global Digital Marketing Software Market
Global digital marketing software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of digital marketing software market for global, Europe, North America, Asia Pacific and South America.
Major Market Competitors/Players: Global Digital Marketing Software Market
Few of the major competitors currently working in digital marketing software market are Adobe, Oracle Corporation, IBM Corporation, SAP AG, Microsoft, Salesforce.com, inc, ubSpot, Inc.,., SAS Institute, Inc., HP Development Company, L.P. SimplyCast, Act-On Software, Inc., Infor, Vocus Communications, Yesware, Inc., Sailthru. Inc., Mobius Solutions., Vivial Inc., Mailchimp, Infusionsoft, ThriveHive, DEMANDBASE, INC. , WordStream, Act-On Software, Inc, CAKE & Accelerize, OPTIFY MARKETING.
Research Methodology: Global Digital Marketing Software Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request an Analyst Call or can drop down your inquiry.
The key research methodology used by DBMR Research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key Market players involved in this industry
- Detailed analysis of the Market Segmentation
- Competitive analysis of the key players involved